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Publisher Market Shares: October 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in October 2019, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.22%
DC ENTERTAINMENT 30.48%
IMAGE COMICS 12.62%
IDW PUBLISHING 4.03%
DARK HORSE COMICS 3.32%
DYNAMITE ENTERTAINMENT 2.37%
BOOM! STUDIOS 1.86%
VIZ MEDIA 1.34%
TITAN COMICS 0.87%
RANDOM HOUSE 0.78%
ARCHIE COMIC PUBLICATIONS 0.61%
ONI PRESS INC. 0.56%
AFTERSHOCK COMICS 0.50%
ST. MARTINS PRESS 0.47%
VALIANT ENTERTAINMENT LLC 0.36%
AVATAR PRESS INC 0.34%
FANTAGRAPHICS BOOKS 0.32%
LION FORGE 0.27%
ZENESCOPE ENTERTAINMENT INC 0.27%
ACTION LAB ENTERTAINMENT 0.22%
OTHER NON-TOP 20 4.19%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.89%
DC ENTERTAINMENT 32.99%
IMAGE COMICS 12.64%
IDW PUBLISHING 3.74%
DARK HORSE COMICS 2.41%
DYNAMITE ENTERTAINMENT 2.06%
BOOM! STUDIOS 1.52%
ARCHIE COMIC PUBLICATIONS 0.67%
TITAN COMICS 0.57%
AFTERSHOCK COMICS 0.55%
VIZ MEDIA 0.48%
VALIANT ENTERTAINMENT LLC 0.40%
ONI PRESS INC. 0.36%
ZENESCOPE ENTERTAINMENT INC 0.27%
AVATAR PRESS INC 0.23%
ACTION LAB ENTERTAINMENT 0.19%
ALBATROSS FUNNYBOOKS 0.19%
LION FORGE 0.16%
RANDOM HOUSE 0.16%
BENITEZ PRODUCTIONS 0.15%
OTHER NON-TOP 20 2.38%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2019

  DOLLARS UNITS
OCTOBER 2018 VS. SEPTEMBER 2018
COMICS 11.93% 11.51%
GRAPHIC NOVELS 3.28% -0.76%
TOTAL COMICS/GN 9.32% 10.49%
TOYS 19.04% 22.50%
OCTOBER 2018 VS. OCTOBER 2017
COMICS 9.66% 5.33%
GRAPHIC NOVELS 5.30% 14.38%
TOTAL COMICS/GN 8.38% 5.95%
TOYS 21.58% 47.81%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 2.13% -5.56%
GRAPHIC NOVELS -3.76% -4.45%
TOTAL COMICS/GN 0.38% -5.48%
TOYS -2.16% -1.15%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 95 41 0 136
DC ENTERTAINMENT 78 38 1 117
IMAGE COMICS 78 24 0 102
IDW PUBLISHING 34 16 0 50
DARK HORSE COMICS 23 20 0 43
BOOM! STUDIOS 26 14 0 40
DYNAMITE ENTERTAINMENT 27 9 0 36
VIZ MEDIA 0 26 0 26
TITAN COMICS 12 12 1 25
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 142 236 36 414
TOTAL 526 440 38 1004

 

Dollar Market Shares for October 2019
Dollar Market Share – October 2019
Unit Market Shares for October 2019
Unit Market Share – October 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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