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Publisher Market Shares: March 2019

DC Comics was March 2019's leading publisher in Retail Dollars and Marvel Comics the leading publisher in Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.20%
MARVEL COMICS 34.46%
IMAGE COMICS 9.63%
DARK HORSE COMICS 3.26%
IDW PUBLISHING 3.19%
BOOM! STUDIOS 2.19%
DYNAMITE ENTERTAINMENT 1.24%
VIZ MEDIA 1.23%
ARCHIE COMICS 0.80%
ONI PRESS 0.74%
RANDOM HOUSE 0.63%
VALIANT ENTERTAINMENT 0.52%
TITAN COMICS 0.50%
AFTERSHOCK COMICS 0.46%
ACTION LAB ENTERTAINMENT 0.41%
AVATAR PRESS 0.31%
ZENESCOPE ENTERTAINMENT 0.29%
FANTAGRAPHICS BOOKS 0.28%
ALBATROSS FUNNYBOOKS 0.28%
ST. MARTINS PRESS 0.27%
OTHER NON-TOP 20 3.12%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.94%
DC COMICS 34.00%
IMAGE COMICS 9.36%
IDW PUBLISHING 3.19%
DARK HORSE COMICS 2.45%
BOOM! STUDIOS 2.13%
DYNAMITE ENTERTAINMENT 1.08%
ARCHIE COMICS 0.86%
ONI PRESS 0.64%
VALIANT ENTERTAINMENT 0.59%
VIZ MEDIA 0.50%
AFTERSHOCK COMICS 0.50%
TITAN COMICS 0.41%
ZENESCOPE ENTERTAINMENT 0.33%
ALBATROSS FUNNYBOOKS 0.30%
ACTION LAB ENTERTAINMENT 0.23%
AVATAR PRESS 0.21%
SCOUT COMICS 0.19%
RANDOM HOUSE 0.18%
LION FORGE 0.14%
OTHER NON-TOP 20 1.76%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2019

  DOLLARS UNITS
MARCH 2019 VS. FEBRUARY 2019
COMICS 26.89% 9.90%
GRAPHIC NOVELS 21.20% 33.41%
TOTAL COMICS/GN 25.30% 11.52%
TOYS -8.40% -10.17%
MARCH 2019 VS. MARCH 2018
COMICS 15.82% -3.32%
GRAPHIC NOVELS 6.35% 17.77%
TOTAL COMICS/GN 13.10% -1.87%
TOYS 4.67% 8.49%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 8.51% -2.12%
GRAPHIC NOVELS 5.46% 3.95%
TOTAL COMICS/GN 7.64% -1.68%
TOYS 20.14% 29.77%
FIRST QUARTER 2019 VS. FOURTH QUARTER 2018
COMICS -4.89% -7.30%
GRAPHIC NOVELS 0.40% 2.03%
TOTAL COMICS/GN -3.46% -6.66%
TOYS 14.61% 23.82%
FIRST QUARTER 2019 VS. FIRST QUARTER 2018
COMICS 8.51% -2.12%
GRAPHIC NOVELS 5.46% 3.95%
TOTAL COMICS/GN 7.64% -1.68%
TOYS 20.14% 29.77%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in March 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 99 44 0 143
DC COMICS 66 35 0 101
IMAGE COMICS 66 27 0 93
DARK HORSE COMICS 25 21 0 46
IDW PUBLISHING 29 10 0 39
BOOM! STUDIOS 25 10 0 35
VIZ MEDIA 0 21 0 21
ONI PRESS 9 7 0 16
DYNAMITE ENTERTAINMENT 12 3 0 15
ARCHIE COMICS 8 2 0 10
OTHER NON-TOP 10 138 207 17 362
TOTAL 477 387 17 881

 

Dollar Market Shares for March 2019
Dollar Market Share – March 2019
Unit Market Shares for March 2019
Unit Market Share – March 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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