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Publisher Market Shares: September 2020

Marvel Comics was September 2020's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September2020

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 55.94%
IMAGE COMICS 10.71%
BOOM! STUDIOS 5.58%
DARK HORSE COMICS 3.74%
IDW PUBLISHING 3.71%
DC COMICS 2.68%
VIZ MEDIA 2.62%
DYNAMITE ENTERTAINMENT 2.53%
RANDOM HOUSE 0.97%
TITAN COMICS 0.90%
VAULT COMICS 0.73%
ST. MARTINS PRESS 0.71%
ARTISTS WRITERS & ARTISANS INC 0.68%
ONI PRESS 0.62%
YEN PRESS 0.56%
AFTERSHOCK COMICS 0.45%
HEAVY METAL MAGAZINE 0.37%
FANTAGRAPHICS BOOKS 0.35%
SCHOLASTIC 0.33%
ZENESCOPE ENTERTAINMENT 0.32%
OTHER NON-TOP 20 5.49%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 66.00%
IMAGE COMICS 11.22%
BOOM! STUDIOS 5.33%
IDW PUBLISHING 3.42%
DARK HORSE COMICS 2.76%
DYNAMITE ENTERTAINMENT 2.43%
VIZ MEDIA 1.18%
ARTISTS WRITERS & ARTISANS INC 0.96%
VAULT COMICS 0.85%
TITAN COMICS 0.84%
ONI PRESS 0.51%
AFTERSHOCK COMICS 0.50%
RANDOM HOUSE 0.30%
ALBATROSS FUNNYBOOKS 0.30%
ZENESCOPE ENTERTAINMENT 0.29%
ABLAZE 0.29%
HEAVY METAL MAGAZINE 0.28%
ST. MARTINS PRESS 0.25%
ARCHIE COMICS 0.23%
VALIANT ENTERTAINMENT LLC 0.21%
OTHER NON-TOP 20 1.85%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in September 2020

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 76 46 0 122
IMAGE COMICS 46 15 0 61
BOOM! STUDIOS 24 15 0 39
SEVEN SEAS ENTERTAINMENT 0 39 0 39
VIZ MEDIA 0 37 0 37
IDW PUBLISHING 25 9 0 34
DARK HORSE COMICS 12 17 0 29
KODANSHA COMICS 0 16 0 16
YEN PRESS 0 16 0 16
DYNAMITE ENTERTAINMENT 14 1 0 15
OTHER NON-TOP 10 106 172 25 303
TOTAL 303 383 25 711

 

Dollar Market Shares for September 2020
Dollar Market Share – September 2020
Unit Market Shares for September 2020
Unit Market Share – September 2020

 

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located inNorth Americaand around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Diamond’s market share numbers are pulled from overall Diamond orders of over 2,500 retail accounts from all publishers’ titles. Diamond’s market share data reflects orders from its current publishing partners.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

Some accounts may use a variety of Point-Of-Sale (POS) tools and other sales systems, while others do not. Sales data from other sources based on a varied set of POS users are limited to specific store performance and may not include data from other industry accounts. POS data are limited to each individual POS system’s user base and do not accurately present a holistic view of the industry.

Premier Publishers are defined by Diamond as Marvel Comics, Image Comics, Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and BOOM! Studios.

Please note that reported quantities on comics marked with an asterisk (*) have been reduced based on an estimate of retailer expected returns that may or may not occur and thus, the title may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.