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Diamond Announces Top Products for July 2010

A New Dawn For Marvel's Mutants in X-Men #1 Sends Marvel Comics To The Top Of July's Sales Charts

(BALTIMORE, MD) — (August 6, 2010) — The X-Men faced their gravest threat as the Marvel Universe's vampires arose and attacked San Francisco in by Victor Gischler and Paco Medina's X-Men #1, giving Marvel Comics the top spot on the comics sales chart in July 2010, based on total unit sales to comic book specialty shops according to Diamond Comic Distributors.

Marvel Comics also took the top publisher spot in July with the company leading in both the Unit Market and Dollar Shares categories, with a 38.66% Dollar Share and a 42.69% Unit Market Share for the month.

Bryan Lee O'Malley's story of a twentysomething slacker musician and his quest for love reached its climax in Oni Press' Scott Pilgrim's Finest Hour, the sixth and final volume of the Oni Press series on which the new film, Scott Pilgrim Vs. the World is based, giving Oni Press the best-selling graphic novel in July.

Kotobukiya's association with Marvel Comics has produced a series of stylish statues as superheroines are reimagined as bishoujo-styled characters by renowned artist Shunya Yamashita, and the latest statue in the series — the Marvel Comics: Psylocke Bishoujo Statue — gave the Japan-based manufacturer the best-selling Toy product to comic specialty shops for the month.

Wizards of the Coast launched their new release for the best-selling Magic the Gathering Trading Card Game in July with the 2011 Core Set, and three products — the Booster Packs, the Intro Decks, and the Fat Packs — for that set were the top-selling Games products to comics specialty retailers in July.

TOP COMIC BOOK AND GRAPHIC NOVEL PUBLISHERS

PUBLISHER DOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS 38.66% 42.69%
DC COMICS 32.21% 35.25%
IMAGE COMICS 4.49% 3.89%
DARK HORSE COMICS 4.12% 3.04%
IDW PUBLISHING 3.94% 3.67%
DYNAMITE ENTERTAINMENT 2.21% 2.03%
BOOM! STUDIOS 1.63% 1.62%
ONI PRESS 1.57% 1.00%
VIZ MEDIA 1.42% 0.69%
EAGLEMOSS PUBLICATIONS 1.27% 0.30%
OTHER NON-TOP 10 8.48% 5.82%

 

TOP 10 COMICS

RANK DESCRIPTION PRICE ITEM
CODE
VENDOR
1 X-MEN #1 $3.99 MAY100628-M MAR
2 BRIGHTEST DAY #6 $2.99 MAY100111-M DC
3 BATMAN: THE RETURN OF BRUCE WAYNE #4 $3.99 MAY100131-M DC
4 AVENGERS #3 $3.99 MAY100565-M MAR
5 BATMAN AND ROBIN #13 $2.99 APR100165-M DC
6 GREEN LANTERN #56 $2.99 MAY100113-M DC
7 NEW AVENGERS #2 $3.99 MAY100569-M MAR
8 BRIGHTEST DAY #5 (*) $2.99 MAY100109-M DC
9 BATMAN #701 $2.99 MAY100130 DC
10 SECRET AVENGERS #3 $3.99 MAY100571-M MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SCOTT PILGRIM'S FINEST HOUR GN (VOLUME 6) $11.99 MAY101089 ONI
2 THE WALKING DEAD VOLUME 12: LIFE AMONG THEM TP $14.99 APR100438 IMA
3 BLACKEST NIGHT HC $29.99 MAR100240 DC
4 BLACKEST NIGHT: GREEN LANTERN HC $24.99 MAR100241 DC
5 SCOTT PILGRIM'S PRECIOUS LITTLE LIFE GN (VOLUME 1) $11.99 FEB108442-M ONI
6 BLACKEST NIGHT: GREEN LANTERN CORPS HC $24.99 MAR100242 DC
7 SCOTT PILGRIM VS. THE WORLD GN (VOLUME 2) $11.99 FEB108443-M ONI
8 SCOTT PILGRIM VS. THE UNIVERSE GN (VOLUME 5) $11.99 FEB108446-M ONI
9 SCOTT PILGRIM GETS IT TOGETHER GN (VOLUME 4) $11.99 FEB108445-M ONI
10 SCOTT PILGRIM AND THE INFINITE SADNESS GN (VOLUME 3) $11.99 FEB108444-M ONI

 

TOP 10 TOYS & STATUES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL: PSYLOCKE BISHOUJO STATUE JAN101538 KOT
2 BATMAN: BLACK & WHITE: CATWOMAN BY STEVE RUDE STATUE DEC090316 DC
3 MARVEL SELECT: ABOMINATION ACTION FIGURE AUG091437 DIA
4 AVENGERS REBORN: CAPTAIN AMERICA FINE ART STATUE DEC091395 KOT
5 GREEN LANTERN: LEGACIES PART 3 STATUE NOV090267 DC
6 HAVOK STATUE DEC091375 BOW
7 DR. OCTOPUS STATUE FEB101497 BOW
8 BLACK PANTHER CLASSIC STATUE JAN101514 BOW
9 CHRISTOPHER REEVE AS SUPERMAN STATUE (2010) DEC090314 DC
10 MARVEL UNIVERSE ACTION FIGURES MAY101539 KEN

 

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MAGIC THE GATHERING TCG: 2011 CORE SET BOOSTER PACKS MAY101847 WIZ
2 MAGIC THE GATHERING TCG: 2011 CORE SET INTRO DECKS MAY101848 WIZ
3 MAGIC THE GATHERING TCG: 2011 CORE SET FAT PACKS MAY101849 WIZ
4 YU-GI-OH! TCG: HIDDEN ARSENAL #2 BOOSTER PACKS MAY101807 KON
5 DOCTOR WHO RPG CORE RULEBOOK BOX SET AUG091701 CUB
6 MARVEL HEROCLIX CLASSICS: IRON MAN ARMOR WARS MEGA BATTLE PACK FEB108024 NEC
7 WORLD OF WARCRAFT TCG: CLASS STARTER DECKS JAN101697 CRY
8 DC HEROCLIX: THE BRAVE AND THE BOLD BOOSTER PACK JAN101703 NEC
9 MAGIC THE GATHERING TCG: WORLDWAKE BOOSTER PACKS DEC091562 WIZ
10 THE DRESDEN FILES RPG CORE RULEBOOK VOLUME 1 APR101701 EVI

 

Unit Market Shares for July

Unit Market Share– July 2010

Dollar Market Shares for July

Dollar Market Share – July 2010

 

This information may not be reprinted, reproduced, or copied in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond's sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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