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Louisiana's Double Play

FROM THE ROAD
 
July 25, 2011

Vital Stats
 
OWNER: Robert Broussard

NUMBER OF EMPLOYEES: 3

YEAR OPENED: 1993

STORE SIZE (Sq. Ft.): 1,400
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Baton Rouge, LA's Louisiana's Double Play

About Our Shop

Favorite Recent Comic Book: DC Comics' Brightest Day

Products Carried: Comics (New, Back Issues and Imports), Magazines (Domestic and Imports), Graphic Novels, Toys (New, Vintage and Imports), DVDs, T-Shirts (and other apparel), Models & Statues, Trading Cards (Sport and Non-Sport), CCGs, Miniatures Games, Prints, Posters, Supplies (Comic and Non-Comic) and more.

Special Events: NOLA Con, Wizard World New Orleans, half-price sales, and Free Comic Book Day

Community Involvement: Church donations

How was your FCBD event? Well received and very popular!

What aspect of your store makes you the most proud? Our Sideshow statues and Magic selection.

What do you do that is innovative within your store? We have a shrinkwrap machine for graphic novels to insure clean copies for customers.

What has been your best in-store promotion? Our half-price back stock comics sale.

What has been your best out-of-store or cross-promotion? NOLA Con, Wizard World New Orleans.

What recent changes have you made in the store? We began carrying Sideshow collectibles and stopped carrying manga.

What are your plans for the near future? We plan on expanding our statue selection.
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The back issue section is neatly organized, with selected titles performing double-duty as wall decoration. Double Play carries comics, cards, apparel, magazines, toys, and more. The new release section is loaded with future classics.
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Double Play carries a wide variety of trading cards. TCGs are a large category for Double Play, with Magic: The Gathering being particularly successful. Spinner racks are a great way to simultaneously save space and offer more product.

From the Road Photo Report showcases specialty shops like yours from around the country. Submitted by Diamond Outside Sales Managers, the feature appears in Diamond Daily on a recurring basis.


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