Publisher Market Shares: Year 2019
Marvel Comics was 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2019
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COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in Calendar Year 2019
| DOLLARS | UNITS | |
| YEAR 2019 VS. YEAR 2018 | ||
| COMICS | 4.33% | -0.92% |
| GRAPHIC NOVEL | -2.01% | -7.95% |
| TOTAL COMICS/GN | 2.54% | -1.44% |
| TOYS | 25.96% | 28.65% |
| FOURTH QUARTER 2019 VS. THIRD QUARTER 2019 | ||
| COMICS | 0.01% | -0.42% |
| GRAPHIC NOVEL | 0.08% | -2.44% |
| TOTAL COMICS/GN | 0.03% | -0.55% |
| TOYS | 1.14% | -0.45% |
| FOURTH QUARTER 2019 VS. FOURTH QUARTER 2018 | ||
| COMICS | 11.12% | 6.38% |
| GRAPHIC NOVEL | 5.25% | -0.95% |
| TOTAL COMICS/GN | 9.53% | 5.87% |
| TOYS | 35.31% | 38.11% |
| SECOND HALF 2019 VS. SECOND HALF 2018 | ||
| COMICS | 8.19% | 3.09% |
| GRAPHIC NOVEL | -1.79% | -8.69% |
| TOTAL COMICS/GN | 5.41% | 2.22% |
| TOYS | 26.81% | 29.79% |
| SECOND HALF 2019 VS. FIRST HALF 2019 | ||
| COMICS | 15.01% | 11.38% |
| GRAPHIC NOVEL | 3.23% | 0.23% |
| TOTAL COMICS/GN | 11.71% | 10.57% |
| TOYS | 23.37% | 18.41% |
NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in Calendar Year 2019
| PUBLISHER | COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
| MARVEL COMICS | 1191 | 486 | 0 | 1677 |
| DC COMICS | 890 | 337 | 6 | 1233 |
| IMAGE COMICS | 546 | 162 | 0 | 708 |
| IDW PUBLISHING | 395 | 173 | 0 | 568 |
| DARK HORSE COMICS | 258 | 227 | 0 | 485 |
| BOOM! STUDIOS | 242 | 151 | 0 | 393 |
| VIZ MEDIA | 0 | 268 | 0 | 268 |
| YEN PRESS | 0 | 262 | 0 | 262 |
| DYNAMITE ENTERTAINMENT | 194 | 67 | 0 | 261 |
| SEVEN SEAS ENTERTAINMENT | 0 | 205 | 0 | 205 |
| TITAN COMICS | 83 | 62 | 18 | 163 |
| ARCHIE COMICS | 126 | 33 | 0 | 159 |
| KODANSHA COMICS | 0 | 151 | 0 | 151 |
| AFTERSHOCK COMICS | 99 | 31 | 0 | 130 |
| LION FORGE | 59 | 53 | 8 | 120 |
| ONI PRESS | 52 | 50 | 0 | 102 |
| VALIANT ENTERTAINMENT | 81 | 21 | 0 | 102 |
| ANTARCTIC PRESS | 93 | 3 | 2 | 98 |
| ZENESCOPE ENTERTAINMENT | 86 | 11 | 0 | 97 |
| AMERICAN MYTHOLOGY PRODUCTIONS | 85 | 7 | 0 | 92 |
| OTHER NON-TOP 20 | 915 | 1303 | 252 | 2470 |
| TOTAL | 5395 | 4063 | 286 | 9744 |
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| Dollar Market Share – 2019 |
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| Unit Market Share – 2019 |
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers June be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
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