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Top 100 Toys: 2018

Diamond Select Toys -- Marvel Select: Deadpool Action FigureDiamond Select Toys' Marvel Select: Deadpool Action Figure, a perennial seller since its original release in 2010, returned to the top of the sales charts as 2018's best-selling toy product.

Also in the top ten for the year from Diamond Select Toys were the Marvel Gallery: Avengers Infinity War: Thanos PVC Figure at #4 and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #8.

Bandai America's Dragon Ball Super Dragon Stars Action Figures ranked #2 for the year.

Good Smile's Overwatch: D.Va "Classic Skin" Nendoroid, based on Blizzard Entertainment's popular team shooter, ranked #3.

Mezco Toys had three One:12 Collective: Marvel figures, all PREVIEWS exclusives, among the top ten: the X-Force Wolverine figure ranked #5, the X-Force Deadpool figure ranked #6, and the Spider-Man Black Costume figure ranked #7.

Blizzard Entertainment's Overwatch: D.Va 20-Inch Statue ranked #9.

Rounding out the top ten, Funko's POP! Rick and Morty: Pickle Rick (No Limbs) Vinyl Figure, a PREVIEWS exclusive, ranked #10 for the year.

TOP 100 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in 2018

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION PRICE VENDOR
1 2 MAR101468 MARVEL SELECT DEADPOOL AF $24.99 DIAMOND SELECT TOYS LLC
2 116 DEC168933 DRAGONBALL SUPER DRAGON STARS AF ASST B $84.00 BANDAI AMERICA
3 29 NOV178113 OVERWATCH D.VA NENDOROID CLASSIC SKIN VER $56.99 GOOD SMILE COMPANY
4 13 APR182161 MARVEL GALLERY AVENGERS 3 THANOS PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
5 66 MAR178670 ONE-12 COLLECTIVE MARVEL X-FORCE WOLVERINE PX AF $54.00 MEZCO TOYS
6 63 FEB178707 ONE-12 COLLECTIVE MARVEL X-FORCE DEADPOOL PX AF $54.00 MEZCO TOYS
7 65 FEB178708 ONE-12 COLLECTIVE MARVEL SPIDER-MAN BLK VER PX AF $54.00 MEZCO TOYS
8 9 JUL172803 MARVEL SELECT THOR RAGNAROK GLADIATOR HULK AF $24.99 DIAMOND SELECT TOYS LLC
9 810 AUG178473 OVERWATCH D.VA 20IN STATUE $387.50 BLIZZARD ENTERTAINMENT, INC
10 1 DEC178162 POP RICK & MORTY PICKLE RICK NO LIMBS PX VINYL FIGURE $11.99 FUNKO
11 137 JAN189071 SDCC 2018 VOLTRON HYPERPHASE VOLTRON PX 5PC GIFT SET $129.99 PLAYMATES
12 279 MAY180613 DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUE $250.00 DC COMICS
13 24 MAY182304 MARVEL GALLERY VENOM COMIC PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
14 22 SEP172483 MARVEL GALLERY THOR RAGNAROK THOR PVC FIG $45.00 DIAMOND SELECT TOYS LLC
15 301 MAR188055 OVERWATCH MERCY 12IN STATUE $132.00 BLIZZARD ENTERTAINMENT, INC
16 21 MAR182429 MARVEL GALLERY TACO TRUCK DEADPOOL PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
17 160 JUL172797 MARVEL PREMIERE VENOM STATUE $150.00 DIAMOND SELECT TOYS LLC
18 98 MAR178824 ONE-12 COLLECTIVE DC STEALTH DEATHSTROKE PX AF $54.00 MEZCO TOYS
19 25 JUN162394 MARVEL GALLERY DEADPOOL PVC FIG $45.00 DIAMOND SELECT TOYS LLC
20 34 AUG172642 MARVEL GALLERY THOR RAGNAROK HULK PVC FIG $50.00 DIAMOND SELECT TOYS LLC
21 27 APR182164 MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
22 11 DEC178718 SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK $25.00 FUNKO
23 84 MAY180609 BATMAN BLACK & WHITE THE BATMAN WHO LAUGHS STATUE $80.00 DC COMICS
24 31 MAY182303 DC GALLERY BATMAN COMIC WHO LAUGHS PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
25 50 MAY178992 OVERWATCH MERCY NENDOROID CLASSIC SKIN VER $56.99 GOOD SMILE COMPANY
26 190 AUG178888 PACIFIC RIM 2 SELECT AF SERIES 1 ASST $149.94 DIAMOND SELECT TOYS LLC
27 3 DEC178161 POP HEROES DC DEATH PX VINYL FIGURE $11.99 FUNKO
28 12 MAY052331 MARVEL SELECT THANOS AF $24.99 DIAMOND SELECT TOYS LLC
29 118 JUL178556 ONE-12 COLLECTIVE DC PX ASCENDING KNIGHT BATMAN BLUE AF $56.00 MEZCO TOYS
30 17 AUG170365 DC TV THE FLASH SEASON 3 AF $28.00 DC COMICS
31 4 APR188340 POP MARVEL GOTG COMIC ROCKET RACCOON CLASSIC PX VINYL FIGURE $11.99 FUNKO
32 352 JUL178804 X-MEN LEGENDS 6IN AF ASST 201801 $122.00 HASBRO TOY GROUP
33 358 JUL178802 VENOM LEGENDS 6IN AF ASST 201801 $122.00 HASBRO TOY GROUP
34 378 JUL178752 DEADPOOL LEGENDS 6IN AF ASST 201802 $122.00 HASBRO TOY GROUP
35 71 SEP178585 OVERWATCH GENJI NENDOROID CLASSIC SKIN VER $56.99 GOOD SMILE COMPANY
36 37 AUG178008 MARVEL GALLERY AVENGERS 3 DR STRANGE PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
37 403 JUL178751 DEADPOOL LEGENDS 6IN AF ASST 201801 $122.00 HASBRO TOY GROUP
38 796 MAR180386 DC DESIGNER SER TRINITY BY JASON FABOK STATUE $395.00 DC COMICS
39 142 AUG178702 ONE-12 COLLECTIVE MARVEL PX DEFENDERS DOCTOR STRANGE AF $56.00 MEZCO TOYS
40 15 OCT172354 MARVEL SELECT VENOM AF (O/A) $24.99 DIAMOND SELECT TOYS LLC
41 16 SEP172486 MARVEL SELECT BLACK PANTHER MOVIE AF $24.99 DIAMOND SELECT TOYS LLC
42 79 APR172648 DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIG $60.00 DIAMOND SELECT TOYS LLC
43 199 SEP170453 DC COVER GIRLS HARLEY QUINN BY JOELLE JONES STATUE $125.00 DC COMICS
44 429 JUL178726 AVENGERS LEGENDS 6IN AF ASST 201802 $122.00 HASBRO TOY GROUP
45 260 NOV170394 DC DESIGNER SERIES METAL BATMAN STATUE BY CAPULLO $150.00 DC COMICS
46 5 OCT170013 FCBD 2018 POP SAGA BLOODY LYING CAT PX VIN FIG $11.99 FUNKO
47 33 JUL178584 POP RIDES MARVEL CLASSIC GHOST RIDER W/BIKE PX VIN FIG GLOW $29.99 FUNKO
48 6 AUG178958 POP DRAGON BALL SUPER GOTENKS PX VINYL FIGURE $11.99 FUNKO
49 7 APR188339 HCF 2018 POP MARVEL GOTG STAR LORD CLASSIC PX VIN FIG $11.99 FUNKO
50 509 JUL189227 OVERWATCH MEI FLOATING SNOWBALL REPLICA $137.50 BLIZZARD ENTERTAINMENT, INC
51 454 JUL178781 AVENGERS LEGENDS 6IN AF ASST 201801 $122.00 HASBRO TOY GROUP
52 18 JUL172802 MARVEL SELECT THOR RAGNAROK GLADIATOR THOR AF $24.99 DIAMOND SELECT TOYS LLC
53 8 JUN178581 POP HELLBOY W/EXCALIBUR PX VINYL FIGURE $11.99 FUNKO
54 43 APR182158 MARVEL GALLERY AVENGERS 3 CAPTAIN AMERICA PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
55 97 SEP178586 OVERWATCH HANZO NENDOROID CLASSIC SKIN VER $56.99 GOOD SMILE COMPANY
56 10 AUG178575 POP HEROES LOBO PX VINYL FIGURE BLOODY $11.99 FUNKO
57 123 AUG170368 HARLEY QUINN RED WHITE & BLACK BY STANLEY LAU STATUE $80.00 DC COMICS
58 19 JUN101512 MARVEL SELECT JUGGERNAUT AF $24.99 DIAMOND SELECT TOYS LLC
59 475 JUL189228 OVERWATCH GENJI SWORD REPLICA $199.99 BLIZZARD ENTERTAINMENT, INC
60 270 OCT172362 MARVEL PREMIERE DEADPOOL STATUE $150.00 DIAMOND SELECT TOYS LLC
61 115 SEP178239 KINGDOM HEARTS 3 SORA 2ND FORM BRING ARTS 6IN PX AF $59.99 SQUARE ENIX INC
62 461 AUG178508 OVERWATCH TRACER 12IN STATUE $120.00 BLIZZARD ENTERTAINMENT, INC
63 20 DEC074356 MARVEL SELECT INCREDIBLE HULK AF $24.99 DIAMOND SELECT TOYS LLC
64 39 JUL178585 POP RIDES MARVEL CLASSIC GHOST RIDER W/BIKE PX VINYL FIG (O/ $29.99 FUNKO
65 75 SEP170451 BATMAN ANIMATED JOKER EXPRESSIONS PACK $50.00 DC COMICS
66 308 JAN182369 PACIFIC RIM 2 SELECT AF SERIES 2 ASST $149.94 DIAMOND SELECT TOYS LLC
67 311 JUL182490 GHOSTBUSTERS SELECT AF SERIES 9 ASST $149.94 DIAMOND SELECT TOYS LLC
68 200 MAY178050 OVERWATCH TRACER FIGMA AF $89.99 GOOD SMILE COMPANY
69 1242 MAR178289 LOZ BREATH OF THE WILD LINK RAH $252.00 MEDICOM TOY CORPORATION
70 307 DEC172279 MARVEL PREMIERE CABLE STATUE $150.00 DIAMOND SELECT TOYS LLC
71 28 DEC170421 DC ESSENTIALS BATMAN AF $26.00 DC COMICS
72 435 FEB188788 DRAGONBALL SUPER DRAGON STARS AF ASST G $100.80 BANDAI AMERICA
73 571 FEB188917 SW BLACK SERIES 6IN AF ASST 201803 $122.00 HASBRO TOY GROUP
74 26 MAR182431 MARVEL SELECT BEAST COMIC AF $24.99 DIAMOND SELECT TOYS LLC
75 62 DEC172278 MARVEL GALLERY BLACK PANTHER MOVIE PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
76 54 AUG172644 MARVEL GALLERY HOMECOMING SPIDER-MAN PVC FIG $45.00 DIAMOND SELECT TOYS LLC
77 74 DEC172251 JLA MOVIE GALLERY WONDER WOMAN PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
78 59 APR182160 MARVEL GALLERY AVENGERS 3 BLACK WIDOW PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
79 30 DEC170423 DC ESSENTIALS THE FLASH AF $26.00 DC COMICS
80 625 JUL178783 SPIDER-MAN LEGENDS 6IN AF ASST 201802 $122.00 HASBRO TOY GROUP
81 538 AUG178507 OVERWATCH REAPER 12IN STATUE $120.00 BLIZZARD ENTERTAINMENT, INC
82 581 MAY188257 ORIGINAL TAMAGOTCHI 8PC DISPLAY 2018 WAVE A $134.40 BANDAI AMERICA
83 88 FEB180330 BATMAN ANIMATED HARLEY QUINN EXPRESSIONS PACK $50.00 DC COMICS
84 416 DEC178373 FINAL FANTASY BAHAMUT CREATURES BRING ARTS AF (O/A) $149.99 SQUARE ENIX INC
85 881 SEP170450 DC GALLERY SUPERMAN VS FLASH RACING STATUE $295.00 DC COMICS
86 90 MAR180390 DC CORE BATMAN PVC STATUE $50.00 DC COMICS
87 157 OCT170395 HARLEY QUINN RED WHITE & BLACK STATUE BY BABS TARR $80.00 DC COMICS
88 77 NOV172443 MARVEL GALLERY X-23 PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
89 582 DEC178061 OVERWATCH GENJI 12IN STATUE $120.00 BLIZZARD ENTERTAINMENT, INC
90 296 MAY180610 DC COVER GIRLS CATWOMAN BY JOELLE JONES STATUE $125.00 DC COMICS
91 168 JAN188701 LOZ BREATH OF THE WILD GUARDIAN NENDOROID $69.99 GOOD SMILE COMPANY
92 69 JAN188826 SDCC 2018 MARVEL GALLERY WHITE PHOENIX PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
93 94 FEB180333 DC CORE THE JOKER PVC STATUE $50.00 DC COMICS
94 343 JUL178729 AVENGERS LEGENDS GEAR INFINITY GAUNTLET $72.50 HASBRO TOY GROUP
95 89 MAY178022 BORUTO - NARUTO NEXT GEN NARUTO FIG $32.50 BANDAI AMERICA
96 395 OCT170393 DC DESIGNER SERIES BATMAN BY MIKE MIGNOLA STATUE $150.00 DC COMICS
97 81 MAY182305 MARVEL GALLERY BLACK PANTHER MOVIE V2 PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
98 36 JAN172662 MARVEL SELECT GOTG 2 DRAX & BABY GROOT AF $24.99 DIAMOND SELECT TOYS LLC
99 72 OCT074330 ST TOS BLACK HANDLE PHASER $40.00 DIAMOND SELECT TOYS LLC
100 638 AUG178509 OVERWATCH WIDOWMAKER 12IN STATUE $120.00 BLIZZARD ENTERTAINMENT, INC

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are distributed free of cost.