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Publisher Market Shares: April 2019

Marvel Comics was March 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in April 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.50%
DC COMICS 25.73%
IMAGE COMICS 7.93%
IDW PUBLISHING 3.26%
DARK HORSE COMICS 2.89%
BOOM! STUDIOS 2.46%
DYNAMITE ENTERTAINMENT 1.71%
VIZ MEDIA 1.07%
VALIANT ENTERTAINMENT 0.76%
AFTERSHOCK COMICS 0.70%
ARCHIE COMICS 0.59%
ONI PRESS 0.54%
RANDOM HOUSE 0.51%
ST. MARTINS PRESS 0.46%
ACTION LAB ENTERTAINMENT 0.37%
ZENESCOPE ENTERTAINMENT 0.35%
FANTAGRAPHICS BOOKS 0.35%
TITAN COMICS 0.31%
LION FORGE 0.30%
AVATAR PRESS 0.22%
OTHER NON-TOP 20 3.99%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 50.70%
DC COMICS 25.89%
IMAGE COMICS 7.60%
IDW PUBLISHING 2.76%
BOOM! STUDIOS 2.75%
DARK HORSE COMICS 1.92%
DYNAMITE ENTERTAINMENT 1.53%
VALIANT ENTERTAINMENT 0.91%
AFTERSHOCK COMICS 0.71%
ARCHIE COMICS 0.55%
VIZ MEDIA 0.40%
ONI PRESS 0.36%
ZENESCOPE ENTERTAINMENT 0.35%
ACTION LAB ENTERTAINMENT 0.33%
TITAN COMICS 0.26%
SCOUT COMICS 0.21%
LION FORGE 0.19%
AMERICAN MYTHOLOGY PRODUCTIONS 0.17%
AHOY COMICS 0.16%
RED GIANT ENTERTAINMENT 0.15%
OTHER NON-TOP 20 2.09%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2019

  DOLLARS UNITS
APRIL 2019 VS. MARCH 2019
COMICS -11.12% 0.07%
GRAPHIC NOVELS -19.02% -27.69%
TOTAL COMICS/GN -13.26% -2.22%
TOYS -11.38% -8.24%
APRIL 2019 VS. APRIL 2018
COMICS -14.67% -13.92%
GRAPHIC NOVELS -25.37% -31.39%
TOTAL COMICS/GN -17.65% -15.24%
TOYS 15.41% 18.74%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 1.83% -5.35%
GRAPHIC NOVELS -3.18% -6.11%
TOTAL COMICS/GN 0.41% -5.40%
TOYS 19.14% 27.48%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in April 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 106 37 0 143
DC COMICS 52 32 1 85
IMAGE COMICS 47 13 0 60
IDW PUBLISHING 32 9 0 41
BOOM! STUDIOS 20 11 0 31
DARK HORSE COMICS 19 7 0 26
YEN PRESS 0 24 0 24
DYNAMITE 16 4 0 20
AFTERSHOCK COMICS 11 4 0 15
VALIANT ENTERTAINMENT LLC 9 1 0 10
OTHER 101 133 18 252
TOTAL 413 275 19 707

 

Dollar Market Shares for April 2019
Dollar Market Share – April 2019
Unit Market Shares for April 2019
Unit Market Share – April 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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