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Publisher Market Shares: September 2019

Marvel Comics was September 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.81%
DC 27.80%
IMAGE COMICS 11.01%
DARK HORSE COMICS 3.26%
IDW PUBLISHING 3.08%
DYNAMITE ENTERTAINMENT 2.70%
BOOM! STUDIOS 2.48%
VIZ MEDIA 1.57%
ONI PRESS 0.76%
ARCHIE COMICS 0.65%
TITAN COMICS 0.62%
VALIANT ENTERTAINMENT LLC 0.60%
RANDOM HOUSE 0.60%
ST. MARTINS PRESS 0.36%
AFTERSHOCK COMICS 0.35%
VAULT COMICS 0.34%
ZENESCOPE ENTERTAINMENT INC 0.31%
ACTION LAB ENTERTAINMENT 0.28%
SCHOLASTIC INC. 0.25%
POCKET BOOKS 0.23%
OTHER NON-TOP 20 3.93%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.51%
DC 29.15%
IMAGE COMICS 8.32%
IDW PUBLISHING 2.92%
BOOM! STUDIOS 2.53%
DARK HORSE COMICS 2.27%
DYNAMITE ENTERTAINMENT 2.02%
VALIANT ENTERTAINMENT 0.70%
ARCHIE COMICS 0.63%
ONI PRESS 0.63%
VIZ MEDIA 0.62%
TITAN COMICS 0.43%
AFTERSHOCK COMICS 0.41%
VAULT COMICS 0.36%
ZENESCOPE ENTERTAINMENT INC 0.34%
ACTION LAB ENTERTAINMENT 0.27%
ALTERNA COMICS 0.20%
ALBATROSS FUNNYBOOKS 0.18%
SCOUT COMICS 0.17%
AMERICAN MYTHOLOGY PRODUCTIONS 0.16%
OTHER NON-TOP 20 2.20%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2019

  DOLLARS UNITS
SEPTEMBER 2019 VS. AUGUST 2019
COMICS 5.20% 9.97%
GRAPHIC NOVELS 2.90% -1.98%
TOTAL COMICS/GN 4.60% 9.12%
TOYS -14.00% -33.26%
SEPTEMBER 2019 VS. SEPTEMBER 2018
COMICS 10.87% 5.25%
GRAPHIC NOVELS -11.54% -20.44%
TOTAL COMICS/GN 4.09% 3.13%
TOYS 9.99% -17.90%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 2.05% -3.29%
GRAPHIC NOVELS -4.26% -10.04%
TOTAL COMICS/GN 0.25% -3.79%
TOYS 22.69% 25.47%
QUARTER 3 2019 VS. QUARTER 2 2019
COMICS 13.25% 8.20%
GRAPHIC NOVELS 1.68% 3.50%
TOTAL COMICS/GN 10.01% 7.88%
TOYS 29.24% 26.14%
QUARTER 3 2019 VS. QUARTER 3 2018
COMICS 5.41% 0.01%
GRAPHIC NOVELS -7.95% -15.17%
TOTAL COMICS/GN 1.59% -1.16%
TOYS 19.23% 22.45%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in August 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 99 43 0 142
DC 83 26 0 109
IMAGE COMICS 42 19 0 61
DARK HORSE COMICS 19 21 0 40
IDW PUBLISHING 25 15 0 40
VIZ MEDIA 0 33 0 33
BOOM! STUDIOS 18 14 0 32
DYNAMITE ENTERTAINMENT 15 5 0 20
ARCHIE COMICS 11 3 0 14
ONI PRESS 4 4 0 8
OTHER NON-TOP 10 127 186 19 332
TOTAL 443 369 19 831

 

Dollar Market Shares for September 2019
Dollar Market Share – September 2019
Unit Market Shares for September 2019
Unit Market Share – September 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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