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Publisher Market Shares: October 2019

Marvel Comics was October 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.51%
DC COMICS 31.67%
IMAGE COMICS 7.59%
IDW PUBLISHING 3.42%
DARK HORSE COMICS 2.93%
BOOM ENTERTAINMENT 2.32%
DYNAMIC FORCES 2.21%
VIZ LLC 1.33%
ONI PRESS INC. 0.56%
TITAN COMICS 0.48%
RANDOM HOUSE 0.47%
ST. MARTINS PRESS 0.47%
VAULT COMICS 0.46%
ARCHIE COMIC PUBLICATIONS 0.43%
AFTERSHOCK COMICS 0.42%
FANTAGRAPHICS BOOKS 0.40%
ZENESCOPE ENTERTAINMENT INC 0.36%
VALIANT ENTERTAINMENT LLC 0.33%
ABLAZE 0.31%
HACHETTE BOOK GROUP USA 0.20%
OTHER NON-TOP 20 4.13%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.20%
DC COMICS 32.02%
IMAGE COMICS 7.18%
IDW PUBLISHING 3.16%
BOOM ENTERTAINMENT 2.21%
DARK HORSE COMICS 2.11%
DYNAMIC FORCES 1.67%
VIZ LLC 0.51%
ARCHIE COMIC PUBLICATIONS 0.46%
VAULT COMICS 0.44%
TITAN COMICS 0.42%
AFTERSHOCK COMICS 0.37%
ABLAZE 0.36%
ZENESCOPE ENTERTAINMENT INC 0.35%
VALIANT ENTERTAINMENT LLC 0.35%
ONI PRESS INC. 0.33%
SOURCE POINT PRESS 0.17%
AHOY COMICS 0.14%
AMERICAN MYTHOLOGY PRODUCTIONS 0.14%
ST. MARTINS PRESS 0.14%
OTHER NON-TOP 20 2.25%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2019

  DOLLARS UNITS
AUGUST 2019 VS. JULY 2019
COMICS 22.22% 16.49%
GRAPHIC NOVELS 12.88% 15.87%
TOTAL COMICS/GN 19.82% 16.45%
TOYS 24.94% 51.89%
AUGUST 2019 VS. AUGUST 2018
COMICS 21.05% 9.95%
GRAPHIC NOVELS -3.32% -7.10%
TOTAL COMICS/GN 14.09% 8.68%
TOYS 15.44% 1.80%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 4.19% -1.81%
GRAPHIC NOVELS -4.16% -9.71%
TOTAL COMICS/GN 1.81% -2.40%
TOYS 21.81% 22.21%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2019

 

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 110 50 0 160
DC COMICS 104 30 1 135
IMAGE COMICS 50 12 0 62
IDW PUBLISHING 39 16 0 55
DARK HORSE COMICS 26 21 0 47
BOOM! STUDIOS 18 15 0 33
DYNAMITE ENTERTAINMENT 15 9 0 24
VIZ MEDIA 0 22 0 22
ONI PRESS 3 9 0 12
TITAN COMICS 6 4 2 12
OTHER NON-TOP 10 147 229 30 406
TOTAL 518 417 33 969
Dollar Market Shares for October 2019
Dollar Market Share – October 2019
Unit Market Shares for October 2019
Unit Market Share – October 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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