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Publisher Market Shares: November 2019

Marvel Comics was November 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.41%
DC COMICS 30.72%
IMAGE COMICS 7.90%
BOOM! STUDIOS 3.46%
IDW PUBLISHING 3.42%
DARK HORSE COMICS 3.38%
DYNAMITE ENTERTAINMENT 2.03%
VIZ MEDIA 1.48%
TITAN COMICS 0.70%
ONI PRESS 0.57%
RANDOM HOUSE 0.54%
VAULT COMICS 0.51%
VALIANT ENTERTAINMENT 0.49%
FANTAGRAPHICS BOOKS 0.36%
RED GIANT ENTERTAINMENT 0.34%
ZENESCOPE ENTERTAINMENT 0.34%
ST. MARTINS PRESS 0.33%
YEN PRESS 0.32%
TWOMORROWS PUBLISHING 0.30%
ARCHIE COMICS 0.30%
OTHER NON-TOP 20 5.10%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.68%
DC COMICS 32.41%
IMAGE COMICS 7.87%
BOOM! STUDIOS 3.07%
IDW PUBLISHING 3.04%
DARK HORSE COMICS 2.37%
DYNAMITE ENTERTAINMENT 1.45%
VIZ MEDIA 0.56%
VALIANT ENTERTAINMENT 0.54%
TITAN COMICS 0.50%
VAULT COMICS 0.49%
ONI PRESS 0.46%
ZENESCOPE ENTERTAINMENT 0.32%
ABLAZE 0.25%
ARCHIE COMICS 0.24%
AHOY COMICS 0.19%
ANTARCTIC PRESS 0.19%
RED GIANT ENTERTAINMENT 0.18%
SOURCE POINT PRESS 0.17%
BENITEZ PRODUCTIONS 0.16%
OTHER NON-TOP 20 2.86%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in November 2019

  DOLLARS UNITS
NOVEMBER 2019 VS. OCTOBER 2019
COMICS -28.87% -24.86%
GRAPHIC NOVELS -12.33% -14.39%
TOTAL COMICS/GN -24.86% -24.19%
TOYS -8.72% -13.86%
NOVEMBER 2019 VS. NOVEMBER 2018
COMICS 3.12% 2.91%
GRAPHIC NOVELS 7.43% 3.94%
TOTAL COMICS/GN 4.30% 2.98%
TOYS -1.30% 15.09%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 4.10% -1.42%
GRAPHIC NOVELS -3.21% -8.65%
TOTAL COMICS/GN 2.02% -1.96%
TOYS 19.15% 21.54%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in November 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
DC COMICS 96 31 0 127
MARVEL COMICS 84 36 0 120
IMAGE COMICS 40 15 0 55
IDW PUBLISHING 36 14 0 50
DARK HORSE COMICS 22 22 0 44
BOOM! STUDIOS 19 15 0 34
VIZ MEDIA LLC 0 27 0 27
DYNAMITE 14 9 0 23
TITAN COMICS 8 7 1 16
ONI PRESS INC. 3 4 0 7
OTHER NON-TOP 10 152 200 24 376
TOTAL 474 380 25 879

 

Dollar Market Shares for November 2019
Dollar Market Share – November 2019
Unit Market Shares for November 2019
Unit Market Share – November 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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