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Publisher Market Shares: Year 2019

Marvel Comics was 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.30%
DC COMICS 29.23%
IMAGE COMICS 8.04%
IDW PUBLISHING 3.55%
DARK HORSE COMICS 3.19%
BOOM! STUDIOS 2.56%
DYNAMITE ENTERTAINMENT 2.17%
VIZ MEDIA 1.44%
ONI PRESS 0.61%
TITAN COMICS 0.60%
RANDOM HOUSE 0.55%
ARCHIE COMICS 0.54%
VALIANT ENTERTAINMENT 0.48%
ST. MARTINS PRESS 0.42%
AFTERSHOCK COMICS 0.41%
YEN PRESS 0.36%
ACTION LAB ENTERTAINMENT 0.32%
FANTAGRAPHICS BOOKS 0.31%
ZENESCOPE ENTERTAINMENT 0.31%
VAULT COMICS 0.26%
OTHER NON-TOP 20 4.35%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.72%
DC COMICS 30.74%
IMAGE COMICS 7.69%
IDW PUBLISHING 3.29%
BOOM! STUDIOS 2.42%
DARK HORSE COMICS 2.33%
DYNAMITE ENTERTAINMENT 1.88%
VALIANT ENTERTAINMENT 0.55%
VIZ MEDIA 0.55%
ARCHIE COMICS 0.54%
TITAN COMICS 0.49%
ONI PRESS 0.43%
AFTERSHOCK COMICS 0.42%
ZENESCOPE ENTERTAINMENT 0.29%
ACTION LAB ENTERTAINMENT 0.25%
VAULT COMICS 0.25%
ANTARCTIC PRESS 0.15%
SCOUT COMICS 0.15%
RANDOM HOUSE 0.15%
ALBATROSS FUNNYBOOKS 0.14%
OTHER NON-TOP 20 2.58%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in Calendar Year 2019

  DOLLARS UNITS
YEAR 2019 VS. YEAR 2018
COMICS 4.33% -0.92%
GRAPHIC NOVEL -2.01% -7.95%
TOTAL COMICS/GN 2.54% -1.44%
TOYS 25.96% 28.65%
FOURTH QUARTER 2019 VS. THIRD QUARTER 2019
COMICS 0.01% -0.42%
GRAPHIC NOVEL 0.08% -2.44%
TOTAL COMICS/GN 0.03% -0.55%
TOYS 1.14% -0.45%
FOURTH QUARTER 2019 VS. FOURTH QUARTER 2018
COMICS 11.12% 6.38%
GRAPHIC NOVEL 5.25% -0.95%
TOTAL COMICS/GN 9.53% 5.87%
TOYS 35.31% 38.11%
SECOND HALF 2019 VS. SECOND HALF 2018
COMICS 8.19% 3.09%
GRAPHIC NOVEL -1.79% -8.69%
TOTAL COMICS/GN 5.41% 2.22%
TOYS 26.81% 29.79%
SECOND HALF 2019 VS. FIRST HALF 2019
COMICS 15.01% 11.38%
GRAPHIC NOVEL 3.23% 0.23%
TOTAL COMICS/GN 11.71% 10.57%
TOYS 23.37% 18.41%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in Calendar Year 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 1191 486 0 1677
DC COMICS 890 337 6 1233
IMAGE COMICS 546 162 0 708
IDW PUBLISHING 395 173 0 568
DARK HORSE COMICS 258 227 0 485
BOOM! STUDIOS 242 151 0 393
VIZ MEDIA 0 268 0 268
YEN PRESS 0 262 0 262
DYNAMITE ENTERTAINMENT 194 67 0 261
SEVEN SEAS ENTERTAINMENT 0 205 0 205
TITAN COMICS 83 62 18 163
ARCHIE COMICS 126 33 0 159
KODANSHA COMICS 0 151 0 151
AFTERSHOCK COMICS 99 31 0 130
LION FORGE 59 53 8 120
ONI PRESS 52 50 0 102
VALIANT ENTERTAINMENT 81 21 0 102
ANTARCTIC PRESS 93 3 2 98
ZENESCOPE ENTERTAINMENT 86 11 0 97
AMERICAN MYTHOLOGY PRODUCTIONS 85 7 0 92
OTHER NON-TOP 20 915 1303 252 2470
TOTAL 5395 4063 286 9744

 

Dollar Market Shares for Year 2019
Dollar Market Share – 2019
Unit Market Shares for Year 2019
Unit Market Share – 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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