Top Sellers: Year 2019
Presenting 2019's Top Sellers in the categories of Magazines, Videos, Books, Trading Cards, Apparel, Prints & Posters, and Collectible Items based on total unit sales to comic book specialty shops.
TOP 25 BOOKS
Based on Total Sales of Products Invoiced in Calendar Year 2019
QTY RANK |
DOLLAR RANK |
INDEX | ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 1 | 28.91 | APR191757-M | OVERSTREET COMIC BK PG SC VOL 49 | $29.95 | GEMSTONE PUBLISHING |
2 | 2 | 11.51 | MAR172148 | BLOODBORNE OFFICIAL ARTWORKS SC | $44.99 | UDON ENTERTAINMENT INC |
3 | 25 | 9.52 | OCT151871 | GRIMM FAIRY TALES ADULT COLORING BOOK VOL 01 | $12.99 | ZENESCOPE ENTERTAINMENT INC |
4 | 3 | 6.84 | MAY192131 | GEARS OF WAR RETROSPECTIVE HC | $49.99 | UDON ENTERTAINMENT INC |
5 | 6 | 6.73 | AUG192423 | SHIGENORI SOEJIMA & P-STUDIO ART UNIT ART WORKS 2 TP | $39.99 | UDON ENTERTAINMENT INC |
6 | 5 | 6.72 | APR192142 | MEGA MAN ZERO HC OFFICIAL COMPLETE WORKS | $44.99 | UDON ENTERTAINMENT INC |
7 | 7 | 6.42 | JUN192115 | NEON GENESIS EVANGELION HC TV ANIMATION PRODUCTION ART COLL | $39.99 | UDON ENTERTAINMENT INC |
8 | 4 | 6.31 | JUN182173 | DARK SOULS III DESIGN WORKS HC | $49.99 | UDON ENTERTAINMENT INC |
9 | 20 | 6.24 | DEC181681 | DOCTOR WHO SCRATCHMAN HC | $23.99 | BBC BOOKS |
10 | 9 | 6.12 | AUG192422 | SHIGENORI SOEJIMA ART WORKS TP | $39.99 | UDON ENTERTAINMENT INC |
11 | 11 | 5.90 | AUG131470 | DARK SOULS DESIGN WORKS HC VOL 01 | $39.99 | UDON ENTERTAINMENT INC |
12 | 8 | 5.79 | AUG192425 | DARKSTALKERS OFFICIAL COMPLETE WORKS HARDCOVER | $44.99 | UDON ENTERTAINMENT INC |
13 | 28 | 5.72 | DEC181677 | DOCTOR WHO 13 DOCTORS 13 STORIES SC | $17.99 | BBC BOOKS |
14 | 16 | 5.72 | APR191758-M | OVERSTREET COMIC BK PG HC VOL 49 | $35.00 | GEMSTONE PUBLISHING |
15 | 96 | 5.28 | STAR18707 | ALAN MOORE WRITING FOR COMICS GN (MR) | $5.95 | AVATAR PRESS INC |
16 | 12 | 5.16 | JUN192114 | MEGA MAN BATTLE NETWORK OFF COMPLETE WORKS HC | $44.99 | UDON ENTERTAINMENT INC |
17 | 10 | 4.78 | JUL192399 | DRAGONS CROWN OFFICIAL ARTWORKS HC | $49.99 | UDON ENTERTAINMENT INC |
18 | 31 | 4.71 | JUL192435 | OVERLORD LIGHT NOVEL HC VOL 11 | $20.00 | YEN ON |
19 | 17 | 4.65 | APR191818 | ROLLED AND TOLD HC VOL 01 | $39.99 | LION FORGE |
20 | 33 | 4.60 | NOV181857 | FAST ENOUGH BESSIE STRINGFIELDS FIRST RIDE HC STORY BOOK | $17.99 | LION FORGE |
21 | 18 | 4.38 | DEC182217 | FLCL ARCHIVES TP | $39.99 | UDON ENTERTAINMENT INC |
22 | 14 | 4.34 | DEC188955 | ART OF DARKSIDERS III | $49.99 | UDON ENTERTAINMENT INC |
23 | 13 | 4.33 | MAR192161 | ART OF DARKSIDERS II HC | $49.99 | UDON ENTERTAINMENT INC |
24 | 15 | 4.22 | FEB192162 | THE ART OF DARKSIDERS HC | $49.99 | UDON ENTERTAINMENT INC |
25 | 137 | 3.99 | NOV181802 | A FRIEND LIKE PIKACHU POKEMON LITTLE GOLDEN BOOK | $4.99 | GOLDEN BOOKS |
TOP 25 MAGAZINES
Based on Total Sales of Products Invoiced in Calendar Year 2019
QTY RANK |
DOLLAR RANK |
INDEX | ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 7 | 9.85 | JUL190589 | MAD MAGAZINE #10 | $5.99 | DC COMICS |
2 | 1 | 7.25 | JUN191772-M | HEAVY METAL #295 (MR) | $9.99 | HEAVY METAL MAGAZINE |
3 | 2 | 7.08 | MAY181796-M | HEAVY METAL #293 (MR) | $8.95 | HEAVY METAL MAGAZINE |
4 | 19 | 6.94 | JAN190616 | MAD MAGAZINE #7 | $5.99 | DC COMICS |
5 | 3 | 6.78 | JAN191929-M | SOFT WOOD ONE SHOT (MR) | $8.95 | HEAVY METAL MAGAZINE |
6 | 4 | 6.65 | MAR191796-M | HEAVY METAL #294 (MR) | $8.95 | HEAVY METAL MAGAZINE |
7 | 24 | 6.59 | SEP190507 | MAD MAGAZINE #11 | $5.99 | DC COMICS |
8 | 31 | 6.13 | MAY190434 | MAD MAGAZINE #9 | $5.99 | DC COMICS |
9 | 35 | 5.27 | NOV180477 | MAD MAGAZINE #6 | $5.99 | DC COMICS |
10 | 34 | 5.27 | MAR190535 | MAD MAGAZINE #8 | $5.99 | DC COMICS |
11 | 12 | 5.25 | NOV181860 | ROLLED AND TOLD #5 | $7.99 | LION FORGE |
12 | 13 | 5.11 | FEB191852 | ROLLED AND TOLD #8 | $7.99 | LION FORGE |
13 | 14 | 4.94 | JAN191969 | ROLLED AND TOLD #7 | $7.99 | LION FORGE |
14 | 18 | 4.89 | DEC181935 | ROLLED AND TOLD #6 | $7.99 | LION FORGE |
15 | 20 | 4.72 | APR191819 | ROLLED AND TOLD #10 | $7.99 | LION FORGE |
16 | 22 | 4.63 | MAY191799 | ROLLED AND TOLD #11 | $7.99 | LION FORGE |
17 | 27 | 4.55 | DEC188371 | ROLLED AND TOLD #9 | $7.99 | LION FORGE |
18 | 10 | 4.42 | JUL191560 | SABRINA SUPER SPECIAL MAGAZINE #1 | $9.99 | ARCHIE COMIC PUBLICATIONS |
19 | 28 | 4.34 | JUN191822 | ROLLED AND TOLD #12 | $7.99 | LION FORGE |
20 | 11 | 4.05 | MAR192053 | BACK ISSUE #113 | $8.95 | TWOMORROWS PUBLISHING |
21 | 8 | 3.90 | MAY192000 | ALTER EGO #160 | $9.95 | TWOMORROWS PUBLISHING |
22 | 15 | 3.72 | DEC182109 | BACK ISSUE #111 | $8.95 | TWOMORROWS PUBLISHING |
23 | 26 | 3.42 | OCT181971 | BACK ISSUE #110 | $8.95 | TWOMORROWS PUBLISHING |
24 | 23 | 3.40 | MAY192001 | BACK ISSUE #115 | $8.95 | TWOMORROWS PUBLISHING |
25 | 25 | 3.38 | APR192023 | BACK ISSUE #114 | $8.95 | TWOMORROWS PUBLISHING |
TOP 25 TRADING CARDS
Based on Total Sales of Products Invoiced in Calendar Year 2019
DOLLAR RANK |
QTY RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 7 | OCT188129 | BOWMAN 2019 BASEBALL T/C JUMBO BOX | $148.57 | TOPPS COMPANY |
2 | 1 | MAY189351 | RICK & MORTY SEASON 2 T/C BOX | $71.03 | CRYPTOZOIC ENTERTAINMENT |
3 | 32 | MAY198803 | TOPPS 2019 TRIPLE THREADS BASEBALL T/C BOX | $188.38 | TOPPS COMPANY |
4 | 12 | JAN199287 | BOWMAN 2019 STERLING BASEBALL T/C BOX | $113.71 | TOPPS COMPANY |
5 | 22 | NOV188803 | TOPPS 2019 CHROME BASEBALL T/C JUMBO BOX | $148.09 | TOPPS COMPANY |
6 | 5 | APR198294 | TOPPS 2019 UPDATE SER BASEBALL T/C JUMBO BOX | $86.26 | TOPPS COMPANY |
7 | 2 | APR198293 | TOPPS 2019 UPDATE SER BASEBALL T/C BOX | $51.30 | TOPPS COMPANY |
8 | 4 | FEB198195 | TOPPS 2019 HERITAGE HIGH NUMBER BASEBALL T/C BOX | $62.22 | TOPPS COMPANY |
9 | 14 | OCT188128 | BOWMAN 2019 BASEBALL T/C BOX | $81.86 | TOPPS COMPANY |
10 | 29 | APR198269 | TOPPS 2019 FIVE STAR BASEBALL T/C BOX | $119.39 | TOPPS COMPANY |
11 | 36 | MAY198678 | BOWMAN 2019 DRAFT BASEBALL T/C JUMBO BOX | $124.08 | TOPPS COMPANY |
12 | 8 | NOV188802 | TOPPS 2019 CHROME BASEBALL T/C BOX | $68.22 | TOPPS COMPANY |
13 | 60 | MAY198679 | BOWMAN 2019 DRAFT BASEBALL T/C SUPER JUMBO BOX | $185.07 | TOPPS COMPANY |
14 | 10 | MAR198154 | BOWMAN 2019 CHROME BASEBALL T/C AUTOGRAPH BOX | $64.43 | TOPPS COMPANY |
15 | 17 | APR198010 | TOPPS 2019 STAR WARS JOURNEY TO EPISODE 9 T/C BOX | $72.77 | TOPPS COMPANY |
16 | 53 | MAY198495 | TOPPS 2019 STAR WARS MASTERWORK T/C BOX | $151.61 | TOPPS COMPANY |
17 | 64 | APR198098 | TOPPS 2019 LUMINARIES BASEBALL T/C BOX | $179.09 | TOPPS COMPANY |
18 | 26 | JAN198586 | TOPPS 2019 ALLEN & GINTER BASEBALL T/C BOX | $81.68 | TOPPS COMPANY |
19 | 46 | APR198798 | TOPPS 2019 HIGH TEK BASEBALL T/C BOX | $119.39 | TOPPS COMPANY |
20 | 3 | APR198194 | TOPPS 2019 HERITAGE MINOR LEAGUE BASEBALL T/C BOX | $34.12 | TOPPS COMPANY |
21 | 33 | FEB198212 | TOPPS 2019 STAR WARS CHROME LEGACY T/C BOX | $85.97 | TOPPS COMPANY |
22 | 99 | AUG181298 | KISS DELUXE TRADING CARD FOIL 12 PACK BOX | $678.00 | DYNAMIC FORCES |
23 | 49 | DEC188012 | GAME OF THRONES INFLEXIONS SPEC ED T/C BOX | $114.56 | RITTENHOUSE ARCHIVES |
24 | 67 | DEC188848 | TOPPS 2019 MUSEUM COLLECTION BASEBALL T/C BOX | $183.75 | TOPPS COMPANY |
25 | 40 | DEC188063 | TOPPS 2019 TIER ONE BASEBALL T/C BOX | $91.99 | TOPPS COMPANY |
TOP 25 APPAREL
Based on Total Sales of Products Invoiced in Calendar Year 2019
DOLLAR RANK |
QTY RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 1 | FEB094925 | BTTF MARTY HAT REPLICA | $24.99 | DIAMOND SELECT TOYS LLC |
2 | 2 | FEB152154 | JAY & SILENT BOB BLUNTMAN HAT REPLICA | $24.99 | DIAMOND SELECT TOYS LLC |
3 | 7 | DEC188802 | SPIDER-MAN MILES MORALES BLACK & RED PX NEO 3930 FLEXFIT CAP | $27.99 | NEW ERA CAP CO |
4 | 3 | JUN190390 | UMBRELLA ACADEMY KNIT HAT | $12.99 | DARK HORSE COMICS |
5 | 5 | NOV188492 | CAPTAIN MARVEL MOVIE ROYAL & RED PX NEO 3930 FLEXFIT CAP | $27.99 | NEW ERA CAP CO |
6 | 6 | OCT182987 | MARVEL VENOM LOGO PX NEO 3930 FLEXFIT CAP | $26.00 | NEW ERA CAP CO |
7 | 4 | SEP188846 | FRIDAY THE 13TH JASON MASK KNIT CAP | $18.99 | BIOWORLD MERCHANDISING |
8 | 16 | OCT183001 | MARVEL AVENGERS INFINITY STONES 3930 FLEX FIT CAP | $26.00 | NEW ERA CAP CO |
9 | 9 | JAN192496 | GODZILLA WORLD DESTRUCTION TOUR T/S XL | $18.98 | IMPACT MERCHANDISING |
10 | 20 | JAN199079 | GI JOE ARASHIKAGE PX BLACK FLEX FIT CAP | $27.99 | NEW ERA CAP CO |
11 | 12 | JAN192460 | DC HEROES BATMAN 80TH RETRO T/S XL | $19.95 | GRAPHITTI DESIGNS |
12 | 13 | OCT188091 | MY HERO ACADEMIA IZUKU MIDORIYA SUIT UP BI-FOLD WALLET | $21.99 | BIOWORLD MERCHANDISING |
13 | 11 | JAN192495 | GODZILLA WORLD DESTRUCTION TOUR T/S LG | $18.98 | IMPACT MERCHANDISING |
14 | 10 | DEC182391 | DC HEROES LAUGHING BATMAN T/S XL | $19.95 | GRAPHITTI DESIGNS |
15 | 27 | JAN199080 | GI JOE COBRA SYMBOL PX ROYAL SNAP BACK CAP | $29.99 | NEW ERA CAP CO |
16 | 32 | NOV188493 | CAPTAIN MARVEL MOVIE SHIELD LOGO SNAP BACK CAP | $32.00 | NEW ERA CAP CO |
17 | 17 | JAN192459 | DC HEROES BATMAN 80TH RETRO T/S LG | $19.95 | GRAPHITTI DESIGNS |
18 | 19 | JAN192497 | GODZILLA WORLD DESTRUCTION TOUR T/S XXL | $20.98 | IMPACT MERCHANDISING |
19 | 15 | MAY192328 | GODZILLA VS GIGAN T/S XL | $18.98 | IMPACT MERCHANDISING |
20 | 8 | SEP188849 | SPIDER-MAN MILES MORALES 5PK ANKLE SOCKS | $15.99 | BIOWORLD MERCHANDISING |
21 | 14 | DEC182390 | DC HEROES LAUGHING BATMAN T/S LG | $19.95 | GRAPHITTI DESIGNS |
22 | 158 | OCT188212 | SAILOR MOON LUNA EARS HAND BAG | $50.00 | GREAT EASTERN ENTERTAINMENT |
23 | 23 | DEC182392 | DC HEROES LAUGHING BATMAN T/S XXL | $22.95 | GRAPHITTI DESIGNS |
24 | 47 | JAN198875 | AVENGERS ENDGAME PX FLEX FIT CAP | $27.99 | NEW ERA CAP CO |
25 | 43 | NOV188494 | CAPTAIN MARVEL MOVIE STARFORCE PX 3930 FLEXFIT CAP | $27.99 | NEW ERA CAP CO |
TOP 25 POSTERS
Based on Total Sales of Products Invoiced in Calendar Year 2019
QTY RANK |
DOLLAR RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 2 | APR190982 | BLACK CAT BY J SCOTT CAMPBELL POSTER | $8.99 | MARVEL COMICS |
2 | 3 | JUN191074 | ABSOLUTE CARNAGE BY STEGMAN POSTER | $8.99 | MARVEL COMICS |
3 | 4 | DEC181067 | AMAZING SPIDER-MAN BY RIVERA POSTER | $8.99 | MARVEL COMICS |
4 | 42 | MAY181000 | LIFE OF CAPTAIN MARVEL BY ARTGERM POSTER | $8.99 | MARVEL COMICS |
5 | 5 | JAN191130 | SPIDER-MAN CITY AT WAR BY CRAIN POSTER | $8.99 | MARVEL COMICS |
6 | 6 | JUN191073 | MARVEL COMICS #1000 COLLAGE BY GARCIN POSTER | $8.99 | MARVEL COMICS |
7 | 313 | AUG150925 | UNBEATABLE SQUIRREL GIRL #1 BY HENDERSON POSTER | $8.99 | MARVEL COMICS |
8 | 339 | NOV160990 | GUARDIANS OF GALAXY #16 BY ART ADAMS POSTER | $8.99 | MARVEL COMICS |
9 | 8 | JUN191072 | MARVEL COMICS #1000 BY ALEX ROSS POSTER | $8.99 | MARVEL COMICS |
10 | 9 | MAR191035 | SAVAGE AVENGERS BY FINCH POSTER | $8.99 | MARVEL COMICS |
11 | 10 | OCT191149 | VENOM #21 BY CRAIN POSTER | $8.99 | MARVEL COMICS |
12 | 11 | FEB191014 | SYMBIOTE SPIDER-MAN #1 BY LAND POSTER | $8.99 | MARVEL COMICS |
13 | 12 | FEB191013 | MARVELS 80TH BY PHIL NOTO POSTER | $8.99 | MARVEL COMICS |
14 | 13 | DEC181070 | SAVAGE SWORD OF CONAN BY ALEX ROSS POSTER | $8.99 | MARVEL COMICS |
15 | 14 | JAN190894 | WAR OF REALMS BY ART ADAMS POSTER | $8.99 | MARVEL COMICS |
16 | 159 | APR180884 | DEADPOOL #1 BY KLEIN POSTER | $8.99 | MARVEL COMICS |
17 | 49 | JUN180996 | CAPTAIN AMERICA #2 BY ALEX ROSS POSTER | $8.99 | MARVEL COMICS |
18 | 319 | AUG150921 | GUARDIANS OF GALAXY BY ADAMS POSTER | $8.99 | MARVEL COMICS |
19 | 46 | JUL171236 | LEGACY BY ALEX ROSS POSTER | $8.99 | MARVEL COMICS |
20 | 16 | AUG191172 | GHOST RIDER #1 KUDER POSTER | $8.99 | MARVEL COMICS |
21 | 17 | MAR191038 | MARVEL COMICS PRESENTS BY ARTHUR ADAMS POSTER | $8.99 | MARVEL COMICS |
22 | 18 | APR190984 | SPIDER-MAN BY BARTEL POSTER | $8.99 | MARVEL COMICS |
23 | 34 | FEB180949 | DEADPOOL #300 BY KOBLISH POSTER | $8.99 | MARVEL COMICS |
24 | 57 | MAY180997 | FANTASTIC FOUR BY JOHN BYRNE CLASSIC POSTER | $8.99 | MARVEL COMICS |
25 | 19 | JUN191075 | GHOST-SPIDER BY QUESADA POSTER | $8.99 | MARVEL COMICS |
TOP 25 COLLECTIBLES
Based on Total Sales of Products Invoiced in Calendar Year 2019
DOLLAR RANK |
QTY RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 236 | JAN199365 | TOONY TERRORS 6IN ACTION FIGURE ASST | $223.84 | NECA |
2 | 200 | JAN199242 | MY HERO ACADEMIA SERIES 2 FIGURAL KEYRING 24PC BMB DS | $143.76 | MONOGRAM PRODUCTS |
3 | 194 | JUN188867 | MY HERO ACADEMIA 3D FIGURAL KEYRING 24PC BMB DIS | $143.76 | MONOGRAM PRODUCTS |
4 | 261 | JUN188866 | MARVEL VENOM 3D FIGURAL KEYRING 24PC BMB DIS | $143.76 | MONOGRAM PRODUCTS |
5 | 55 | JUN182314 | ALIEN XENOMORPH LETTER OPENER | $89.99 | DIAMOND SELECT TOYS LLC |
6 | 415 | JAN198952 | DRAGONBALL SUPER FIGURAL KEYCHAIN SERIES2 24PC BMB DS | $191.76 | UCC DISTRIBUTING |
7 | 5 | DEC178719 | A3 INFINITY WAR PULL BACK CAR PEN SERIES 12PC DS | $83.88 | BEAST KINGDOM CO., LTD |
8 | 424 | APR198878 | GODZILLA CLASSIC 3D FOAM BAG CLIP 24PC BMB DS | $167.76 | MONOGRAM PRODUCTS |
9 | 635 | JUN198625 | TOONY TERRORS SERIES 2 6IN ACTION FIGURE ASST | $223.84 | NECA |
10 | 439 | FEB198998 | D&D FIGURAL KEYRING 24PC BMB DS | $167.76 | MONOGRAM PRODUCTS |
11 | 163 | SEP188717 | DRAGON BALL Z 7 DRAGON BALL REPLICA SET | $74.99 | ABYSSE AMERICA INC |
12 | 15 | DEC188000 | HELLBOY RIGHT HAND OF DOOM PX 15IN VINYL BANK | $29.99 | SURREAL ENTERTAINMENT |
13 | 10 | JAN190491 | HELLBOY PUZZLE | $19.99 | DARK HORSE COMICS |
14 | 39 | DEC180754 | GI JOE PORTFOLIO | $39.99 | IDW PUBLISHING |
15 | 45 | SEP180715 | TRANSFORMERS PACKAGE ART PORTFOLIO | $39.99 | IDW PUBLISHING |
16 | 210 | AUG180391 | WITCHER III WILD HUNT GERALT IN BATH STATUETTE | $79.99 | DARK HORSE COMICS |
17 | 288 | APR198073 | MONSTER HUNTER CFB STANDARD MODEL 6PC BMB DIS VER 14 | $89.94 | GOOD SMILE COMPANY |
18 | 6 | JAN120134 | GAME OF THRONES COASTER SET HOUSE SIGIL | $9.99 | DARK HORSE COMICS |
19 | 517 | JUL193207 | SPIDER-MAN 60S CARTOON 144PC BUTTON DIS | $142.56 | ATA BOY |
20 | 293 | AUG188757 | MONSTER HUNTER STANDARD MODEL PLUS 6PC BMB DIS VER 13 | $83.94 | GOOD SMILE COMPANY |
21 | 14 | JUN180385 | GOT 1000 PC DLX PUZZLE IRON THRONE | $19.99 | DARK HORSE COMICS |
22 | 9 | NOV180281 | UMBRELLA ACADEMY ENAMEL PIN SET | $14.99 | DARK HORSE COMICS |
23 | 20 | DEC180426 | UMBRELLA ACADEMY APOCALYPSE SUITE PUZZLE | $19.99 | DARK HORSE COMICS |
24 | 11 | DEC180424 | HELLBOY ENAMEL PIN SET | $14.99 | DARK HORSE COMICS |
25 | 1 | JAN190488 | GOT PLAYING CARDS | $4.99 | DARK HORSE COMICS |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
Item codes followed by -M indicate multiple covers and skus at the standard SRP.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty stores may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of DC Comics' monthly Batman comic book. (Batman is used as the control title — with a value of 100 — because sales of Batman usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.