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Publisher Market Shares: December 2019

Marvel Comics was December 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.89%
DC COMICS 33.55%
IMAGE COMICS 5.91%
IDW PUBLISHING 4.34%
BOOM! STUDIOS 4.03%
DARK HORSE COMICS 2.67%
DYNAMITE ENTERTAINMENT 2.56%
VIZ MEDIA 1.00%
TITAN COMICS 0.57%
RANDOM HOUSE 0.48%
ARCHIE COMICS 0.41%
ST. MARTINS PRESS 0.41%
YEN PRESS 0.40%
ABLAZE 0.38%
ONI PRESS 0.37%
ABSTRACT STUDIOS 0.35%
VALIANT ENTERTAINMENT 0.34%
SCHOLASTIC INC. 0.27%
AVATAR PRESS INC 0.24%
VAULT COMICS 0.23%
OTHER 3.60%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.60%
DC COMICS 31.35%
IMAGE COMICS 5.93%
BOOM! STUDIOS 3.66%
IDW PUBLISHING 3.51%
DYNAMITE ENTERTAINMENT 2.51%
DARK HORSE COMICS 1.87%
TITAN COMICS 0.51%
ARCHIE COMICS 0.47%
ABLAZE 0.44%
VIZ MEDIA 0.38%
VALIANT ENTERTAINMENT 0.35%
ONI PRESS 0.25%
VAULT COMICS 0.21%
ZENESCOPE ENTERTAINMENT 0.20%
RED 5 COMICS 0.16%
SCOUT COMICS 0.14%
AFTERSHOCK COMICS 0.14%
SOURCE POINT PRESS 0.14%
ALBATROSS FUNNYBOOKS 0.14%
OTHER 2.02%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2019

  DOLLARS UNITS
DECEMBER 2019 VS. NOVEMBER 2019
COMICS 0.18% -1.28%
GRAPHIC NOVELS -11.06% -18.03%
TOTAL COMICS/GN -3.00% -2.48%
TOYS 13.47% 16.61%
DECEMBER 2019 VS. DECEMBER 2018
COMICS 7.08% 5.36%
GRAPHIC NOVELS 15.77% 2.87%
TOTAL COMICS/GN 9.20% 5.21%
TOYS 166.96% 191.68%
YEAR 2019 VS. YEAR 2018
COMICS 4.33% -0.92%
GRAPHIC NOVELS -2.01% -7.95%
TOTAL COMICS/GN 2.54% -1.44%
TOYS 25.96% 28.65%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in December 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 103 32 0 135
DC COMICS 86 32 1 119
IMAGE COMICS 36 7 0 43
IDW PUBLISHING 28 13 0 41
BOOM! STUDIOS 23 14 0 37
DARK HORSE COMICS 22 9 0 31
DYNAMITE 14 4 0 18
KODANSHA COMICS 0 13 0 13
TITAN COMICS 8 2 2 12
ARCHIE COMIC PUBLICATIONS 9 0 0 9
OTHER NON-TOP 10 80 109 11 200
TOTAL 409 235 14 658

 

Dollar Market Shares for December 2019
Dollar Market Share – December 2019
Unit Market Shares for December 2019
Unit Market Share – December 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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