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Publisher Market Shares: February 2020

Marvel Comics was February 2020's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2020

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.85%
DC COMICS 29.00%
IMAGE COMICS 6.02%
IDW PUBLISHING 3.47%
DARK HORSE COMICS 2.93%
BOOM! STUDIOS 2.58%
VIZ MEDIA 2.24%
DYNAMITE ENTERTAINMENT 2.11%
RANDOM HOUSE 0.62%
TITAN COMICS 0.56%
ZENESCOPE ENTERTAINMENT 0.52%
AFTERSHOCK COMICS 0.50%
ONI PRESS 0.49%
VALIANT ENTERTAINMENT 0.44%
ST. MARTINS PRESS 0.44%
FANTAGRAPHICS BOOKS 0.43%
YEN PRESS 0.42%
ARCHIE COMIC PUBLICATIONS 0.36%
VAULT COMICS 0.34%
ACTION LAB ENTERTAINMENT 0.27%
OTHER NON-TOP 20 4.42%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 47.30%
DC COMICS 30.16%
IMAGE COMICS 5.41%
IDW PUBLISHING 3.14%
BOOM! STUDIOS 2.64%
DARK HORSE COMICS 2.06%
DYNAMITE ENTERTAINMENT 2.04%
VIZ MEDIA 0.87%
ZENESCOPE ENTERTAINMENT 0.63%
TITAN COMICS 0.45%
VALIANT ENTERTAINMENT 0.43%
ONI PRESS 0.41%
AFTERSHOCK COMICS 0.40%
VAULT COMICS 0.37%
ARCHIE COMIC PUBLICATIONS 0.35%
ACTION LAB ENTERTAINMENT 0.23%
ABLAZE 0.23%
SCOUT COMICS 0.23%
RANDOM HOUSE 0.18%
BENITEZ PRODUCTIONS 0.17%
OTHER NON-TOP 20 2.29%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2020

  DOLLARS UNITS
FEBRUARY 2020 VS. JANUARY 2020
COMICS -8.25% -7.75%
GRAPHIC NOVELS -27.16% -13.89%
TOTAL COMICS/GN -14.25% -8.26%
TOYS -22.37% -34.10%
FEBRUARY 2020 VS. FEBRUARY 2019
COMICS 8.78% 2.90%
GRAPHIC NOVELS 3.56% 15.46%
TOTAL COMICS/GN 7.32% 3.77%
TOYS 0.83% -14.97%
YEAR-TO-DATE 2020 VS. YEAR-TO-DATE 2019
COMICS 0.12% -3.45%
GRAPHIC NOVELS 4.44% 6.60%
TOTAL COMICS/GN 1.35% -2.72%
TOYS 2.59% -15.75%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in February 2020

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 92 47 0 139
DC COMICS 102 27 1 130
IMAGE COMICS 39 8 0 47
VIZ MEDIA LLC 0 40 0 40
IDW PUBLISHING 28 10 0 38
DARK HORSE COMICS 20 17 0 37
DYNAMITE 29 4 0 33
BOOM! STUDIOS 17 8 0 25
YEN PRESS 0 18 0 18
TITAN COMICS 7 4 2 13
OTHER NON-TOP 10 141 134 24 299
TOTAL 475 317 27 819

 

Dollar Market Shares for February 2020
Dollar Market Share – February 2020
Unit Market Shares for February 2020
Unit Market Share – February 2020

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.