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Publisher Market Shares: October 2020

Marvel Comics was October 2020's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2020

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 54.14%
IMAGE COMICS 10.73%
IDW PUBLISHING 6.39%
BOOM! STUDIOS 5.19%
DARK HORSE COMICS 4.01%
DYNAMITE ENTERTAINMENT 3.22%
VIZ MEDIA 2.38%
DC COMICS 1.46%
VAULT COMICS 1.23%
RANDOM HOUSE 0.92%
TITAN COMICS 0.82%
ONI PRESS 0.79%
YEN PRESS 0.63%
AFTERSHOCK COMICS 0.62%
AWA STUDIOS 0.56%
ZENESCOPE ENTERTAINMENT INC 0.48%
ST. MARTINS PRESS 0.45%
FANTAGRAPHICS BOOKS 0.41%
TWOMORROWS PUBLISHING 0.30%
ARCHIE COMICS 0.28%
OTHER NON-TOP 20 4.98%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 61.98%
IMAGE COMICS 11.94%
IDW PUBLISHING 5.57%
BOOM! STUDIOS 5.06%
DARK HORSE COMICS 3.71%
DYNAMITE ENTERTAINMENT 2.96%
VAULT COMICS 1.44%
VIZ MEDIA 1.02%
TITAN COMICS 0.81%
AWA STUDIOS 0.75%
AFTERSHOCK COMICS 0.69%
ONI PRESS 0.57%
ZENESCOPE ENTERTAINMENT INC 0.48%
ARCHIE COMICS 0.30%
RANDOM HOUSE 0.28%
ACTION LAB ENTERTAINMENT 0.23%
YEN PRESS 0.23%
SCOUT COMICS 0.22%
ABLAZE 0.20%
ALBATROSS FUNNYBOOKS 0.19%
OTHER NON-TOP 20 1.36%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2020

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 77 32 0 109
IMAGE COMICS 40 13 0 53
BOOM! STUDIOS 24 10 0 34
DARK HORSE COMICS 18 12 0 30
KODANSHA COMICS 0 28 0 28
IDW PUBLISHING 17 8 0 25
VIZ MEDIA LLC 0 25 0 25
DYNAMITE 15 4 0 19
VAULT COMICS 16 1 0 17
TITAN COMICS 6 3 0 9
OTHER NON-TOP 10 111 212 28 351
TOTAL 324 348 28 700

 

Dollar Market Shares for October 2020
Dollar Market Share – October 2020
Unit Market Shares for October 2020
Unit Market Share – October 2020

 

 How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located inNorth Americaand around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Diamond’s market share numbers are pulled from overall Diamond orders of over 2,500 retail accounts from all publishers’ titles. Diamond’s market share data reflects orders from its current publishing partners.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.