Top 50 Toys: July 2021
Playmates' Teenage Mutant Ninja Turtles Retro Rotocast Villains Mutant Module Figure Set, a PREVIEWS Exclusive box set of the TMNT villians inspired by the classic 1980s figures, was July's best-selling toy product.
Other Turtles products from Playmates in the top ten include the PREVIEWS Exclusive Retro Rotocast Sewer Lair Figure Set (#2) and the Ninja Elite Series Black & White Set (#3), a special release for Free Comic Book Day.
Funko's PREVIEWS Exclusive release, the POP! DC Heroes: White Knight Batman/The Joker Vinyl Figure 2-Pack, a San Diego Comic Con exclusive based on Sean Murphy's DC Comics series Batman: White Knight, ranked #4.
Diamond Select Toys had two products among July's top ten toys; the Godzilla Gallery: King Ghidorah (1991) Deluxe PVC Figure ranked #6 and the Marvel Gallery: Storm (Comic) PVC Statue ranked #10.
Other manufacturers in the top ten include Hasbro and NECA.
TOP 50 TOYS & STATUES
Based on Total Invoiced Dollars of Products Invoiced in July 2021
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | TMNT RETRO VILLAINS MUTANT MODULE PX 6PC AF SET | $100.00 | DEC208130 | PLAYMATES |
| 2 | TMNT RETRO ROTOCAST SEWER LAIR PX 6PC AF SET | $89.99 | DEC208129 | PLAYMATES |
| 3 | FCBD 2021 TMNT NINJA ELITE SERIES PX B&W AF 4PK SET | $110.00 | APR210052 | PLAYMATES |
| 4 | SDCC 2021 POP DC BATMAN WHITE KNIGHT BATMAN/JOKER PX FIG 2PK | $22.99 | AUG208758 | FUNKO |
| 5 | SHANG CHI LEGENDS 6IN AF ASST 202101 | $122.00 | OCT209060 | HASBRO TOY GROUP |
| 6 | GODZILLA GALLERY 1991 KING GHIDORAH DLX PVC FIG | $89.99 | DEC202072 | DIAMOND SELECT TOYS LLC |
| 7 | SW MAND SEASON 2 BOUNTY COLL PEEK/TABLET FIG PK CS | $96.00 | NOV208068 | HASBRO TOY GROUP |
| 8 | PREDATOR 2 ULTIMATE BATTLE DAMAGED CITY HUNTER 7IN AF | $36.99 | SEP209279 | NECA |
| 9 | SW MAND SEASON 2 BOUNTY COLL CURIOUS/MEDITATE FIG PK CS | $96.00 | NOV208069 | HASBRO TOY GROUP |
| 10 | MARVEL GALLERY COMIC STORM PVC STATUE | $49.99 | NOV201955 | DIAMOND SELECT TOYS LLC |
| 11 | SW BLACK SERIES MANDALORIAN ELECTRONIC HELMET CS | $180.00 | OCT208043 | HASBRO TOY GROUP |
| 12 | MARVEL SELECT ANTI-VENOM AF | $29.99 | SEP083651 | DIAMOND SELECT TOYS LLC |
| 13 | SW MAND SEASON 2 BOUNTY COLL TENTACLE/MILK FIG PK CS | $96.00 | NOV208070 | HASBRO TOY GROUP |
| 14 | ONE-12 COLLECTIVE DC DOCTOR FATE AF | $65.00 | OCT208354 | MEZCO TOYS |
| 15 | SW MANDALORIAN CHILD TRANSFORMING PLUSH CS | $61.00 | NOV208067 | HASBRO TOY GROUP |
| 16 | GODZILLA VS KONG MOVIE KONG S.H. MONSTERARTS AF | $57.50 | DEC208847 | BLUEFIN |
| 17 | PREDATOR 2 ULTIMATE GUARDIAN PREDATOR 7IN AF | $36.99 | APR208645 | NECA |
| 18 | GI JOE BARONESS 1:8 SCALE PVC STATUE | $50.00 | OCT208060 | PCS COLLECTIBLES |
| 19 | ONE-12 COLLECTIVE DC WONDER WOMAN AF | $58.50 | MAR208062 | MEZCO TOYS |
| 20 | GI JOE SERPENTOR 1:8 SCALE PVC STATUE | $50.00 | OCT208062 | PCS COLLECTIBLES |
| 21 | GI JOE DESTRO 1:8 SCALE PVC STATUE | $50.00 | OCT208061 | PCS COLLECTIBLES |
| 22 | X-MEN LEGENDS 6IN AF ASST 202101 | $122.00 | SEP208251 | HASBRO TOY GROUP |
| 23 | DC MULTIVERSE 7IN SCALE BATMAN BEYOND AF CS | $89.62 | NOV208117 | MCFARLANE TOYS |
| 24 | STAR WARS THE MANDALORIAN CHILD IN CHAIR 1/2 SCALE STATUE | $225.00 | AUG202092 | DIAMOND SELECT TOYS LLC |
| 25 | MY LITTLE PONY SUNSET SHIMMER BISHOUJO STATUE | $77.00 | AUG209075 | KOTOBUKIYA |
| 26 | DC COMICS BATMAN HUSH RENEWAL PACKAGE ARTFX STATUE | $91.00 | AUG208845 | KOTOBUKIYA |
| 27 | PUPPET MASTER BLADE & TORCH ULTIMATE 4IN AF 2PK | $32.99 | OCT208110 | NECA |
| 28 | MARVEL UNIVERSE CAPTAIN AMERICA AVENGERS FINE ART STATUE | $231.00 | AUG209352 | KOTOBUKIYA |
| 29 | DC COMICS MERA BISHOUJO STATUE | $91.00 | AUG208846 | KOTOBUKIYA |
| 30 | TOA HEAVY INDUSTRIES SYNTHETIC HUMAN CLEAR VER PX 1/6 AF | $97.50 | FEB208048 | 1000 TOYS INC. |
| 31 | PUPPET MASTER PINHEAD & TUNNELER ULTIMATE 4IN AF 2PK | $32.99 | OCT208111 | NECA |
| 32 | SW BLACK ARCHIVES 6IN COMMANDER CODY AF CS | $122.00 | NOV208012 | HASBRO TOY GROUP |
| 33 | POP DBZ KALE & KAULIFLA FUNIMATION EXCL VINYL FIG 2PK | $22.99 | JUN208959 | FUNIMATION PRODUCTIONS INC |
| 34 | WONDER WOMAN LYNDA CARTER CAPE VARIANT MAQUETTE | $162.48 | NOV188628 | TWEETERHEAD |
| 35 | POP DELUXE MARVEL HEROES KING DEADPOOL ON THRONE PX VIN FIG | $28.99 | APR208304 | FUNKO |
| 36 | DISNEY SELECT CLASSIC VINCENT & BOB AF | $29.99 | MAY199069 | DIAMOND SELECT TOYS LLC |
| 37 | POP MARVEL HEROES THANOS SNAP 6IN PX DELUXE VINYL FIGURE | $28.99 | MAY198251 | FUNKO |
| 38 | MARVEL GALLERY CARNAGE COMIC PVC FIGURE | $49.99 | JAN192550 | DIAMOND SELECT TOYS LLC |
| 39 | DC COLLECTOR BUILD-A WV4 DM BATMAN 2 7IN SCALE AF CS | $116.18 | NOV208119 | MCFARLANE TOYS |
| 40 | X-MEN LEGENDS MAESTRO 6IN DLX AF CS | $70.05 | DEC209056 | HASBRO TOY GROUP |
| 41 | SDCC 2021 ROBOCOP 2 ROBERT COP PX 1/18 EXQUISITE MINI FIG | $19.99 | OCT208350 | HIYA TOYS |
| 42 | TRANSFORMERS GRIMLOCK 9IN PVC STATUE | $60.00 | OCT208064 | PCS COLLECTIBLES |
| 43 | 1000TOYS JOUMON KUGUTU BOKKOKU PX 1/6 AF | $162.50 | FEB208075 | 1000 TOYS INC. |
| 44 | POP MARVEL HEROES ABSOLUTE CARNAGE PX DELUXE VINYL FIGURE | $28.99 | DEC198585 | FUNKO |
| 45 | DC COMICS ELSEWORLD SERIES BATMAN THOMAS WAYNE ARTFX STATUE | $98.00 | AUG209064 | KOTOBUKIYA |
| 46 | POP DELUXE MANDALORIAN ON BANTHA W/ CHILD VIN FIG | $29.99 | SEP209340 | FUNKO |
| 47 | MARVEL PREMIER COLLECTION SILVER SURFER STATUE | $175.00 | SEP201922 | DIAMOND SELECT TOYS LLC |
| 48 | SEVENTH VOYAGE OF SINBAD CYCLOPS SOFT VINYL STATUE DLX VER | $192.50 | SEP208083 | STAR ACE TOYS LIMITED |
| 49 | 2021 CON EXCL ANIME HEROES NARUTO UZAMAKI AF NINE TAILS VER | $22.45 | FEB219091 | BANDAI AMERICA |
| 50 | SW MANDO VINTAGE 3-3/4IN ARMORER AF CS | $78.00 | SEP209130 | HASBRO TOY GROUP |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
Item codes followed by -M indicate multiple covers and skus at the standard SRP.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty stores may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of Marvel Comics' monthly Amazing Spider-Man comic book. (Amazing Spider-Man is used as the control title — with a value of 100 — because sales of Amazing Spider-Man usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.
