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Top 50 Toys: July 2021

Playmates' Teenage Mutant Ninja Turtles Retro Rotocast Villains Mutant Module Figure Set, a PREVIEWS Exclusive box set of the TMNT villians inspired by the classic 1980s figures, was July's best-selling toy product.

Other Turtles products from Playmates in the top ten include the PREVIEWS Exclusive Retro Rotocast Sewer Lair Figure Set (#2) and the Ninja Elite Series Black & White Set (#3), a special release for Free Comic Book Day.

Funko's PREVIEWS Exclusive release, the POP! DC Heroes: White Knight Batman/The Joker Vinyl Figure 2-Pack, a San Diego Comic Con exclusive based on Sean Murphy's DC Comics series Batman: White Knight, ranked #4.

Diamond Select Toys had two products among July's top ten toys; the Godzilla Gallery: King Ghidorah (1991) Deluxe PVC Figure ranked #6 and the Marvel Gallery: Storm (Comic) PVC Statue ranked #10.

Other manufacturers in the top ten include Hasbro and NECA.

TOP 50 TOYS & STATUES
Based on Total Invoiced Dollars of Products Invoiced in July 2021

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 TMNT RETRO VILLAINS MUTANT MODULE PX 6PC AF SET $100.00 DEC208130 PLAYMATES
2 TMNT RETRO ROTOCAST SEWER LAIR PX 6PC AF SET $89.99 DEC208129 PLAYMATES
3 FCBD 2021 TMNT NINJA ELITE SERIES PX B&W AF 4PK SET $110.00 APR210052 PLAYMATES
4 SDCC 2021 POP DC BATMAN WHITE KNIGHT BATMAN/JOKER PX FIG 2PK $22.99 AUG208758 FUNKO
5 SHANG CHI LEGENDS 6IN AF ASST 202101 $122.00 OCT209060 HASBRO TOY GROUP
6 GODZILLA GALLERY 1991 KING GHIDORAH DLX PVC FIG $89.99 DEC202072 DIAMOND SELECT TOYS LLC
7 SW MAND SEASON 2 BOUNTY COLL PEEK/TABLET FIG PK CS $96.00 NOV208068 HASBRO TOY GROUP
8 PREDATOR 2 ULTIMATE BATTLE DAMAGED CITY HUNTER 7IN AF $36.99 SEP209279 NECA
9 SW MAND SEASON 2 BOUNTY COLL CURIOUS/MEDITATE FIG PK CS $96.00 NOV208069 HASBRO TOY GROUP
10 MARVEL GALLERY COMIC STORM PVC STATUE $49.99 NOV201955 DIAMOND SELECT TOYS LLC
11 SW BLACK SERIES MANDALORIAN ELECTRONIC HELMET CS $180.00 OCT208043 HASBRO TOY GROUP
12 MARVEL SELECT ANTI-VENOM AF $29.99 SEP083651 DIAMOND SELECT TOYS LLC
13 SW MAND SEASON 2 BOUNTY COLL TENTACLE/MILK FIG PK CS $96.00 NOV208070 HASBRO TOY GROUP
14 ONE-12 COLLECTIVE DC DOCTOR FATE AF $65.00 OCT208354 MEZCO TOYS
15 SW MANDALORIAN CHILD TRANSFORMING PLUSH CS $61.00 NOV208067 HASBRO TOY GROUP
16 GODZILLA VS KONG MOVIE KONG S.H. MONSTERARTS AF $57.50 DEC208847 BLUEFIN
17 PREDATOR 2 ULTIMATE GUARDIAN PREDATOR 7IN AF $36.99 APR208645 NECA
18 GI JOE BARONESS 1:8 SCALE PVC STATUE $50.00 OCT208060 PCS COLLECTIBLES
19 ONE-12 COLLECTIVE DC WONDER WOMAN AF $58.50 MAR208062 MEZCO TOYS
20 GI JOE SERPENTOR 1:8 SCALE PVC STATUE $50.00 OCT208062 PCS COLLECTIBLES
21 GI JOE DESTRO 1:8 SCALE PVC STATUE $50.00 OCT208061 PCS COLLECTIBLES
22 X-MEN LEGENDS 6IN AF ASST 202101 $122.00 SEP208251 HASBRO TOY GROUP
23 DC MULTIVERSE 7IN SCALE BATMAN BEYOND AF CS $89.62 NOV208117 MCFARLANE TOYS
24 STAR WARS THE MANDALORIAN CHILD IN CHAIR 1/2 SCALE STATUE $225.00 AUG202092 DIAMOND SELECT TOYS LLC
25 MY LITTLE PONY SUNSET SHIMMER BISHOUJO STATUE $77.00 AUG209075 KOTOBUKIYA
26 DC COMICS BATMAN HUSH RENEWAL PACKAGE ARTFX STATUE $91.00 AUG208845 KOTOBUKIYA
27 PUPPET MASTER BLADE & TORCH ULTIMATE 4IN AF 2PK $32.99 OCT208110 NECA
28 MARVEL UNIVERSE CAPTAIN AMERICA AVENGERS FINE ART STATUE $231.00 AUG209352 KOTOBUKIYA
29 DC COMICS MERA BISHOUJO STATUE $91.00 AUG208846 KOTOBUKIYA
30 TOA HEAVY INDUSTRIES SYNTHETIC HUMAN CLEAR VER PX 1/6 AF $97.50 FEB208048 1000 TOYS INC.
31 PUPPET MASTER PINHEAD & TUNNELER ULTIMATE 4IN AF 2PK $32.99 OCT208111 NECA
32 SW BLACK ARCHIVES 6IN COMMANDER CODY AF CS $122.00 NOV208012 HASBRO TOY GROUP
33 POP DBZ KALE & KAULIFLA FUNIMATION EXCL VINYL FIG 2PK $22.99 JUN208959 FUNIMATION PRODUCTIONS INC
34 WONDER WOMAN LYNDA CARTER CAPE VARIANT MAQUETTE $162.48 NOV188628 TWEETERHEAD
35 POP DELUXE MARVEL HEROES KING DEADPOOL ON THRONE PX VIN FIG $28.99 APR208304 FUNKO
36 DISNEY SELECT CLASSIC VINCENT & BOB AF $29.99 MAY199069 DIAMOND SELECT TOYS LLC
37 POP MARVEL HEROES THANOS SNAP 6IN PX DELUXE VINYL FIGURE $28.99 MAY198251 FUNKO
38 MARVEL GALLERY CARNAGE COMIC PVC FIGURE $49.99 JAN192550 DIAMOND SELECT TOYS LLC
39 DC COLLECTOR BUILD-A WV4 DM BATMAN 2 7IN SCALE AF CS $116.18 NOV208119 MCFARLANE TOYS
40 X-MEN LEGENDS MAESTRO 6IN DLX AF CS $70.05 DEC209056 HASBRO TOY GROUP
41 SDCC 2021 ROBOCOP 2 ROBERT COP PX 1/18 EXQUISITE MINI FIG $19.99 OCT208350 HIYA TOYS
42 TRANSFORMERS GRIMLOCK 9IN PVC STATUE $60.00 OCT208064 PCS COLLECTIBLES
43 1000TOYS JOUMON KUGUTU BOKKOKU PX 1/6 AF $162.50 FEB208075 1000 TOYS INC.
44 POP MARVEL HEROES ABSOLUTE CARNAGE PX DELUXE VINYL FIGURE $28.99 DEC198585 FUNKO
45 DC COMICS ELSEWORLD SERIES BATMAN THOMAS WAYNE ARTFX STATUE $98.00 AUG209064 KOTOBUKIYA
46 POP DELUXE MANDALORIAN ON BANTHA W/ CHILD VIN FIG $29.99 SEP209340 FUNKO
47 MARVEL PREMIER COLLECTION SILVER SURFER STATUE $175.00 SEP201922 DIAMOND SELECT TOYS LLC
48 SEVENTH VOYAGE OF SINBAD CYCLOPS SOFT VINYL STATUE DLX VER $192.50 SEP208083 STAR ACE TOYS LIMITED
49 2021 CON EXCL ANIME HEROES NARUTO UZAMAKI AF NINE TAILS VER $22.45 FEB219091 BANDAI AMERICA
50 SW MANDO VINTAGE 3-3/4IN ARMORER AF CS $78.00 SEP209130 HASBRO TOY GROUP

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

Item codes followed by -M indicate multiple covers and skus at the standard SRP.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of Marvel Comics' monthly Amazing Spider-Man comic book. (Amazing Spider-Man is used as the control title — with a value of 100 — because sales of Amazing Spider-Man usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.